"In recent years, clothing customization has become a new consumer trend because it can meet consumers' fit needs as well as their individual demands, making it more suitable for the fast pace of modern life. Online, companies can offer a wide variety of clothing and shoe styles, fabrics, and color matching options, allowing customers to easily select from the comfort of their own computers. Moreover, online customization can be '异地' (remotely) produced, significantly reducing the selling price." Huang Yuenan enthusiastically discussed the background of creating his brand.
Seizing this business opportunity, Huang Yuenan, along with his team, officially launched the online clothing customization brand Xingpai on October 1, 2009. Consumers can customize high-end men's clothing products such as shirts, dress pants, and casual pants on the Xingpai website. The products are mainly made of woven fabric and are targeted at men around the age of 35. Currently, Xingpai's own factory employs over 400 staff members and has more than 10 designers.
To achieve great success in a new field, there must be some inherent advantages. What then are Xingpai's advantages? Huang Yuenan quickly provided an answer.
Compared to other online brands, Xingpai's advantage lies in utilizing Kuoxin's (the pioneer of industrialized customized clothing and another business line of Huang Yuenan's company) extensive supply channels, high level of informatization, strong order management capabilities, accumulated measurements of millions of people, and highly flexible production capabilities to create a fast customization model for accepting individual men's custom orders online. This gives 'Xingpai' more customization data. Moreover, Xingpai customization not only meets the needs of different male body types but also satisfies their demands for color, fabric, and style.
Therefore, Xingpai's Taobao men's clothing has an enormous database that allows for quicker understanding of consumer body shapes, enabling online customization.
Password Customization Method
After numerous experiments and explorations, Huang Yuenan created an exclusive customization method called the password customization method. Simply put, password customization refers to a dense system of garment sizing. The principle behind this method is very straightforward: designing the garment size system to be extremely precise with very small intervals between sizes. This ensures that everyone has a fitting size and guarantees that the customized clothing will fit well when worn.
According to statistics, Xingpai now has over 3,000 different sizes. For Huang Yuenan, these are all valuable assets for Xingpai men's wear. By effectively utilizing this data, online customization becomes much simpler. Customers need to provide only up to three common measurements to select a size for well-fitting clothing.
"Most people (about 95%) can achieve the effect of tailored clothing through this method. For example, customizing a men's shirt requires providing only the neck circumference, height, and net chest circumference; customizing pants requires providing only the waist, pant length, and net hip circumference. Additionally, Xingpai men's ties are also customized by size, and consumers need only provide their height to customize a suitable tie," Huang Yuenan explained.
For instance, the neck circumference is generally one of the important measurements for a men's shirt. People of the same height may vary in weight—some are fatter, others thinner—making it difficult to determine the shirt size based solely on height. Therefore, after considering their chest circumference and height, another 'judgment' of the size is conducted to ultimately choose the appropriate shirt. This is the charm of Xingpai's password customization method with over 3,000 sizes.
Huang Yuenan further explained that consumers need only select a size that matches their body type from thousands of available sizes to customize well-fitting clothing. Using this method can achieve a satisfaction rate of over 95%, comparable to the highest level in the tailored clothing industry.
This article comes from Fashion Matching Network (http://www.daban.org.cn). Please credit the source if reprinted.