Tang Yuxiang's MBO Reform: Yutong Company's Buses Become the Top Choice for School Buses

by juyaqufa004 on 2011-12-27 14:45:21

From the case of Yutong Bus MBO by Tang Yuxiang, it is proven that the MBO of Yutong Bus was undoubtedly very successful. From the internal perspective of the company, the implementation of Yutong Bus MBO changed the nature of company ownership, thereby optimizing the management structure of the management team. It strengthened institutional management, improved employee management systems, fully mobilized the work enthusiasm of employees, and thus enhanced the overall performance of the company. From the perspective of market economic development trends, the MBO of Yutong Bus also conforms to the trend.

Currently, the issue of school buses has attracted significant attention. According to calculations by education authorities, if all primary and secondary schools in the country were to resolve the school bus problem based on the scale of 150 million students receiving compulsory education, equipping all primary and secondary school students with school buses would require 1.5 million vehicles. Including maintenance costs, this would necessitate a fiscal investment of 460 billion yuan. With such a massive school bus market exceeding 400 billion yuan, major domestic passenger vehicle manufacturers are fiercely competing. As the leading player in the passenger vehicle industry, Yutong Bus naturally cannot overlook such an opportunity. Recently, the Shandong Longkou government, which was the first in the country to officially announce a school bus plan, confirmed the purchase of 50 Yutong long-nose school buses for transporting Longkou elementary school students and kindergarten children to and from school, once again breaking the record for "the most powerful school bus."

Since the implementation of Yutong's MBO, Yutong Company has been at the forefront of research and development and sales of school buses. It is reported that Yutong Bus specifically established a School Bus Division to track domestic school bus market dynamics. At the sales channel level, preliminary product promotion has already been conducted with potential customers. The "long-nose" school buses purchased and signed by the Longkou government were designed and manufactured according to American school bus standards.

Compared to the potential school bus market of 1.5 million vehicles, the current production and sales situation of school buses in our country is vastly different. It is understood that there are about 20 passenger vehicle companies domestically with dedicated school bus production qualifications and product announcements, but in actual sales volume, only a few companies have achieved scale. Last year, the total number of school buses sold nationwide was only around 3,000 vehicles.

Among the few dedicated school bus manufacturers, as China's largest passenger vehicle manufacturing enterprise, Yutong Bus holds approximately 20% of the market share. This year, Yutong Bus' school bus sales volume is expected to reach 2,000 vehicles.

The advantages of implementing Yutong Bus MBO are evident. In addition to meeting national safety quality standards, Yutong Bus is also equipped with the independently developed "An Jie Tong" management system, or the "Internet of Vehicles" system. This intelligent information system provides vehicle management, data collection, and 3G video transmission functions, offering a systematic high-tech solution for managing school bus operations. This enables more convenient, faster, and effective protection of children's road traffic safety. Once the children get on the bus, parents will receive notifications, achieving safe transportation from home to school.