Google Custom Search Engine

### Create a search engine tailored to your needs

Include one website, multiple websites, or specific web pages.

Embed the search box and search results into your own website.

Customize colors and branding to match your existing webpage.

For more details, please refer to our selected examples, developer documentation, and frequently asked questions.

#### Discover the benefits of Custom Search...

**Your Website, Blog, or Special Interest Group**

Help your visitors find the content they're looking for.

Invite your friends and community to participate.

Earn money through AdSense for Search.

Use real-time Custom Search to automatically generate a search engine based on links from your site or a list of blog links.

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**Your Business or Merchant**

Leverage additional advantages with Custom Search Enterprise, such as enterprise-level support, ad-free result pages, and an XML API.

Add your own logo to the search results page.

Assist customers in navigating your site and finding what they want to buy.

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**Your Non-Profit, Government, or Educational Organization**

Display search results without ads.

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#### Introduction to Advanced Custom Search Engine Management

A custom search engine consists of an engine XML specification and a set of annotations. You can use the wizard to create a custom search engine without worrying about writing any XML. However, some features are not available through the form-based interface. To use these features, you must configure your custom search engine to use XML.

Similarly, you can add one website (or URL pattern) at a time to your custom search engine via the control panel or use Google Bookmarks to do so. To add a large number of websites to the search engine at once, you can upload a file containing a list of annotations in one of the formats described in this document.

Another reason to upload annotations in one of these file formats is that you can associate scores with URL patterns, a feature currently unavailable in the control panel or Google Bookmarks. These scores can be used to control the ranking of search results.

Finally, if you have a scattered list of websites in a format like OPML, you may prefer to upload an OPML file rather than typing individual URLs.

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#### Get Started with Advanced Custom Search Engines

- **Annotation Files**: Upload OPML, TSV, and XML annotation files to your search engine. Learn about the XML format for annotations.

- **Custom Search Engine XML Format**: Understand how to represent your custom search engine in XML format.

- **Linked Custom Search Engines**: Learn how to store the custom search engine specification on your website.