faanlwj writes: "
There are many dating websites now, and SNS (Social Networking Services) communities also serve similar purposes. However, the website Friends for Families is quite unconventional, targeting a blank area in the market—family networking rather than individual friendships. This website aims to solve the problem of people lacking close friends from a different perspective—through families.
The site helps find compatible families through detailed profiles, which is necessary for matching but also raises the threshold for using the site. Additionally, there is a $20 fee (flash detailed introduction)... These all become obstacles to the success of the website, but the positioning of this site is indeed worth learning from.
Targeting families not only means no competitors (it's an untapped 'blue ocean', haha), but also that general dating sites are more suitable for unmarried individuals because they are still free agents. However, once married, family dynamics must be considered, making it difficult to frequently engage in solo activities. Finding a family like this to play cards or travel together could be quite pleasant, of course, this should be based on detailed identity information and verification."