8Box Launches Music Video Sharing Channel

Eight Treasures Box (8Box), China’s leading personalized music sharing and discovery website, has recently officially launched its music video sharing channel!

Music Eight Treasures Box is one of the earlier Music 2.0 services in China that provides music discovery, sharing, and listening features. It is also one of my personally favored personalized music audio-visual websites. Recently, Eight Treasures Box has officially released its music video sharing channel, allowing users to search for their favorite music video MVs on major domestic video sharing sites through an embedded search function. At the same time, it combines users' music preferences with the advantages of the Eight Treasures Box community to enable infinite browsing of music video MVs.

Integrating video MVs into music communities is undoubtedly a necessary path for the development of most Music 2.0 websites. Last.fm, the pioneer that opened the way for users to discover and share musical elements through collaborative filtering (Collaborative Filtering), launched its video sharing channel with great fanfare in the middle of last year, which strongly proves the inevitability of this trend. However, due to the various awkward situations faced by China's digital music industry, 8Box cannot yet collaborate with mainstream and independent record companies like Last.fm and truly achieve local hosting of legally licensed music video MVs. Nevertheless, this does not seem to hinder Music Eight Treasures Box from embedding the concept of content collaborative filtering into its platform. It can learn and record your music preferences while you watch music MVs, and randomly recommend MVs that you might like from a vast pool of video sources. All these video sources come entirely from major domestic video sharing websites. Undoubtedly, this is precisely the clever aspect of 8Box—they have shifted the obvious copyright conflicts of the digital age towards video sharing websites rather than onto themselves.