When webmasters work hard day and night to finally set up their websites, the amount of effort put in is significant – anyone who has been a webmaster will understand this. The sweat and money spent cannot be wasted! We must do everything we can to promote our websites; when traffic increases, the efforts we have made will pay off. Our first step often involves promoting through Baidu or Google. This is the fastest way to promote – the more pages indexed, the higher the probability that our website pages will appear. What we need to consider is how to obtain high traffic through search engines; keywords may very well be an extremely effective investment for us. It is crucial for a website to first determine its core keywords.