The 2011 Internet Development Report has been released. From the development situation of online recruitment, the market scale of 51job is increasing, followed by Zhaopin, while ChinaHR is in a declining state. According to the data from the four-year China Internet report, the gap between the three major websites is gradually widening, and the decline of ChinaHR is the most obvious. The market size of second-tier sites tends to be stable and relatively balanced. The businesses of China Talent Hotline, Southern Talent Network, Zhuobo Talent Network, Bay Area Talent Network, and 528 Recruitment Network are mainly focused on Guangdong Province. Zhejiang Talent Network and Shanghai Recruitment Network are typical regional websites. It can be seen that the pattern of recruitment websites has basically taken shape. 51job and Zhaopin have become the mainstream of the online recruitment market due to their high starting points, early entry into the industry, and focus on economically developed first-tier cities.
With the increasing living pressure in large cities, regional recruitment websites that meet job seekers' requirements have developed rapidly, and second- and third-tier cities have gradually become the markets that various recruitment websites compete for and capture. Local leading regional websites occupy relative advantages. Currently, representative regional websites in China include:
Shandong: Qilu Talent Network www.qlrc.com This website has developed for 11 years, and its brand has deeply rooted in people's minds.
Guangdong: China Talent Hotline www.cjol.com This website focuses on the South China region, but in reality, its main users are concentrated in Guangdong, where it has a relative advantage.
In addition, there are Furong Talent Network, Xiaoxiang Talent Network in Hunan, Yanzhao Talent Network, Soucai Network in Hebei, Jinmen Talent Network, and Northern Talent Network in Tianjin. However, in first-tier cities like Shanghai and Beijing, Zhaopin still dominates.
Currently, online recruitment seems to have entered a new development era. Many domestic recruitment websites have started to try new service models, such as free models, SNS models, microblogging, video recruitment, etc. However, these models have not found good entry points yet, and there are no reports of profitability so far. Baidu has also strongly launched Bai Bai this year, investing two billion yuan. According to Bai Bai's initial positioning, it was supposed to pay based on results, but currently, Bai Bai's operation shows no novelty; it is still telesales, still selling advertisements and packages. Industry analysts believe that Bai Bai will not achieve profitability in the next two to three years, and it is just repeating the path of the three major websites.
Even big websites are like this, and the survival space for small websites is even narrower. According to the survey data provided by a certain website, the loyalty of recruitment websites is much higher than other types of websites. More than 80% of HR personnel are accustomed to using one or several websites for a long time. The main reason is: they are familiar with the functions, and they have a clear understanding of the recruitment effects. Recruitment effect is the real ace. Newly established websites cannot show results without two to three years of data accumulation. If we say that Bai Bai has the financial support of Baidu and still has hope, then these small stations want to be dark horses, which is already a fantasy.
Any new mode or new website will need substantial capital investment to develop. Recruitment websites cannot make profits without continuous investment. Therefore, the pattern of online recruitment is a relatively stable part of the Internet industry, and there will be no significant changes in the next two to three years.