On September 29, 2011, FOTON LeiSa successfully launched its Euro IV 52-meter pump truck. This was China's first domestically-branded pump truck to meet the Euro IV emission standards, establishing a dual benchmark in technology and environmental protection for Chinese pump trucks. The product features significant characteristics and breakthroughs, receiving much praise from peers upon its launch: "China's first Euro IV platform pump truck," "the highest domestic dedicated chassis pump truck with pumping height," and "the most advanced performance 52-meter pump truck." In this new pump truck, FOTON LeiSa further enhanced its advantages of integrated development, production, and service, continuously leading the value trend of Chinese pump trucks.
To lead the trend, one must take technological reform as the leader and occupy the strategic high ground of the industry. Relying on FOTON Automotive Group's strong development advantages, LeiSa took the lead in reaching the Euro IV standard and pushed the pumping height of its autonomous chassis to a new record of 52 meters, seizing the market opportunity for long-arm and highly environmentally-friendly pump trucks in the shortest time possible.
The LeiSa Euro IV 52-meter pump truck demonstrates unique aspects of low carbon and environmental protection everywhere. It has achieved a new breakthrough in fuel savings: consuming only 0.7 liters of fuel per cubic meter of cement pumped. By optimizing software to control engine operation within the optimal working range, fuel efficiency is improved and more intelligent. During the pumping process, the vehicle automatically lubricates wear-prone components such as the concrete cylinder and hopper. It consumes only 0.008 liters of lubricating oil per cubic meter of cement pumped, significantly reducing lubricant consumption. This technology is at an internationally leading level.
To excel in the market, one must address users' core concerns and form differentiated competitive advantages. FOTON LeiSa firmly established the "value production tool" product positioning based on the actual needs of the Chinese market, which means ensuring high quality while offering a high cost-performance advantage to establish a market value benchmark.
As the saying goes, "Good steel should be used on the cutting edge." Through market demand analysis, LeiSa discovered that among all the pump truck components, the technical quality requirements are highest for the engine, steering gear, transmission, hydraulic pump, mixer, and sensors. Therefore, FOTON LeiSa mobilized the entire FOTON Automotive global procurement system to form a "world-class gold supply chain" comparable to international brands. Engines come from Cummins, steering gears from ZF, transmissions from Germany's SACHS, and transfer cases from Steyr. They are all top suppliers in their respective fields. For the arm structure, LeiSa uses imported Swedish steel suitable for the task, with yield strength over 700/900 MPa, providing higher strength, reliability, and durability. For non-working parts, FOTON LeiSa opts for "low-profile treatment," using domestic alternatives for items like the control room, axle, beam, and tires to reduce costs and benefit customers. Relying on economic suitability, quick returns, and other prominent advantages, FOTON LeiSa pump trucks have become the widely recognized "king of cost-performance."
An outstanding advantage that differentiates FOTON LeiSa from similar products in the market lies in the fact that both the chassis and the boom of FOTON LeiSa pump trucks are produced by FOTON Commercial Vehicle Group, forming a peer-surpassing integrated advantage: integrated development, production, and service.
Relying on FOTON Automotive Group's robust group development experience, LeiSa firmly adheres to the concept of integrated development of chassis and booms, achieving seamless integration and optimal matching of the entire vehicle performance, thus ensuring the stability and reliability of the entire vehicle.
LeiSa pump trucks adhere to "integrated manufacturing," all coming from FOTON Automotive's world-class digital factory. LeiSa uses FOTON Automotive's global component procurement system, appropriately using imported parts in key components and assemblies, thereby not only enhancing the competitiveness of core components but also introducing Toyota's TPS lean production model during the production phase. This results in an integrated production process for the entire vehicle chassis and boom, significantly increasing the reliability and lifespan of the entire vehicle and ensuring product quality reaches the leading level in the industry.
"Integrated service" is another competitive advantage that LeiSa has consistently upheld for years. Consumers generally feel that what attracts them to LeiSa is not just the reasonable price of FOTON pump products, lower than similar products, fuel-saving, and less prone to damage, but also satisfactory service and complete financial solutions that further reduce daily usage costs. This is because LeiSa's chassis and booms are all proprietary, with 1,100 integrated service networks nationwide capable of resolving vehicle issues in one stop. Regarding costs, LeiSa provides users with one-stop financial solutions from vehicle financing to vehicle guarantees and spare parts financing. Financial services offer low down payments, long loan terms, low interest rates, simple procedures, flexible repayment options, and light burdens, truly achieving "saving money and worry-free," making its competitiveness in similar products evident.
The successful launch of the FOTON LeiSa Euro IV 52-meter pump truck marks that FOTON LeiSa has become a critical force leading China's construction machinery into global competition and moving towards world-renowned brands. The unique style and value pursuit of the LeiSa Euro IV 52-meter pump truck itself will also lead China's pump truck development into a new stage.
Related articles:
- The origin of Fuling pickled mustard cabbage: Sichuan Chongqing Fuling
- Fuling pickled mustard cabbage: The pride of Fuling
- The founder of Fuling pickled mustard cabbage
- Fuling pickled mustard cabbage: Military-civilian unity, developing pickled mustard cabbage production
- The "mirror" value of Fuling pickled mustard cabbage's century-old brand path