The other day, I read an article in the Changjiang Business Journal, "Don't Let Lu Xun Become a Stinky Tofu Spokesman", which was an interview with two descendants of Lu Xun. (Weird, there's the NetEase logo behind them. Couldn't the Changjiang Business Journal ask them to pose separately for a picture? Even if it wasn't the Business Journal logo but instead the background was Angela Baby, Barbie Hsu and Edison Chen. After all this fuss, it turns out that it was a NetEase interview and the Changjiang Business Journal just wrote the article. Too ridiculous.)
As you can see, the title of this article by the Business Journal is absolutely terrible. However, some of the things discussed in the article are rather interesting. Traditional culture, public space, even power institutions, their rules will inevitably change under the impact of the internet wave. You could even say, make some changes in tone.
Zhou Haiying complained to the Changjiang Business Journal that someone else had snatched the Chinese domain name of his father Zhou Shuren's pen name Lu Xun. He felt that this was not respectful enough to the "cultural dignity" of celebrities. Zhou Haiying, who has worked at the State Administration of Radio, Film, and Television and is now a member of the National Committee of the Chinese People's Political Consultative Conference, brought forward his proposal: