HP Global CEO: Non-obsolete Hardware Market Share Has Rebounded 1 HP's New Focus on Strategic Transformation of the Chinese Market (2) HP China’s PC Market Share Has Rebounded 3 Software There Are Many Opportunities for 4 Non-obsolete Hardware 5.TouchPad Not Like Other Tablet 6 To Respond to High-level Changes: A New Strategy Requires New Talent
7 July morning news, Hewlett-Packard CEO Apotheker and high-level executive committee has the world’s aggregate visit to China. During this period, Apotheker told Sina technology exclusive interview, babble HP market share in China, TouchPad Tablet PC, the new appointed president of China, and other topics. Apotheker said the HP PC market share in China has best up, and soon alien in China TouchPad Tablet PC.
Behind the new Chinese president Steve Gill
Apotheker is arch the world in a collective visit to the former executive, Hewlett-Packard announced a China-related appointments: Steve Gill (Steve Gill) to become president of HP China, from July 1, 2011 appear into effect. Steve Gill in the past ten years has held senior management positions at Hewlett-Packard, since June 2009 has served as HP’s Enterprise Business Group, South Korea’s president and vice president. From 2002 to 2009, Steve Gill as president of HP UK and Ireland.
This appointment led to the industry claiming, a foreigner can be Fun Chinese market? You know, afterwards the Chinese president have a Hewlett-Packard seven Asian faces, they were Liu Jining, Yu Xinchang, Terry Cheng, Chen Yiliang, Sun Cheng-Yaw, Foo Piau Phang, Ruey Bin Kao.
He said, who has held senior positions in China, the Chinese people as a global executives. The best people should get the best jobs, and this is my point of view.
Although backed by the global CEO, president of HP China, but placed in foreground of the stall cannot be said Steve Gill good.
Market research firm IDC released a report, HP’s PC market in China’s share in the third quarter of 2009 climbed to the accomplished point, and then began to gradually decline. 2010 CCTV exposed quality problems HP laptop on 315, HP’s second quarter 2010 market share fell to fourth in the Chinese market.
For this problem, Apotheker aboveboard response. You say: Our market share rose in each quarter, each quarter, our businesses are showing double-digit growth in China’s market share has rebounded, and the future we will launch a new product line, including the TouchPad. I am very optimistic about the future of the Chinese market. For this product, Apotheker expectations are not low.
So have other operating systems do not have many functions and features, I believe it will gain market at home.
Apotheker said that many people think that Tablet PC products on the market are the same, but actually they are very different.
Following Record of Interview:
Took the first eight months of HP’s CEO position, Apotheker to accompany HP’s global executive committee akin first group visit to China, four months ago, Apotheker HP has just announced a new global strategy - to the adaptable Internet and cloud computing transformation. The transformation of China is the start of this important engine.
Visit to China, HP and Shanghai, Beijing, Tianjin and Chongqing, the bounded government to achieve a series of cooperation. HP to focus on accretion market share in China, HP also announced the appointment of executive vice president of Hewlett-Packard, HP Personal Systems Group Todd Bradley, president of China led a number of cross-business unit.
HP China’s PC Market Share Has Rebounded
Moderator: We see that you visited in the past three days in several cities, and some local governments reached a cooperation acceding. Your visit to China this goal?
Apotheker: I and all members of HP’s global executive committee of this visit, mainly to deepen the HP’s commitment to China. HP has a long history in China, with China as the first high-tech bunch affiliation, we have Looking back at history, we are very proud of. Since the 1980s, we have been helping China develop. Today, our business has been all over the country, and continue to expand. Our strategy and China’s second Five-Year National Development Plan closely fit in during our visit, but also with local government explored many possibilities for cooperation. I am pleased to advertise that HP will continue to expand business in China, and deepen the investment. We are Shanghai, Beijing, Tianjin and Chongqing and other places will cooperate more closely.
Moderator: We also note that this is HP’s aboriginal high-level global Executive Committee of the whole group visit is your aboriginal visit as HP’s CEO and stressed the importance of the Chinese market. Can you tell us about your focal point for the Chinese market, what? What you see here is the befalling?
Apotheker: Thank you for your question. We also announced the HP executive vice president, HP Personal Systems Group president Todd • Bradley will lead a number of initiatives across business units, HP’s focus on expanding market share in China, to ensure that HP has a special high-level management to focus on those responsible for the Chinese market. We will also extend HP’s product line in China, and portfolio. We called the company’s strategic concept We plan to develop R & D capability in China, where for the Chinese market and global market development of new products. We cooperate with Chongqing, advocacy China’s of China headquarters in Shanghai. All these initiatives show that we are committed to promoting HP’s strategy in China, and look forward to showing better results.
Moderator: According to the 2010 IDC report, HP in China’s PC market share since 2009 has been a downward trend. You think the problems arise from?
Apotheker: I acknowledgment this question, I hope to understand the point: HP is not just a PC aggregation. HP is a bazaar assets of 12.7 billion aggregation, of which about one-third from the PC business, as well as a variety of other services. In a year and a half ago, a Chinese accomplice as the problem,Erythropoietin, absolutely led to quality problems. Since then, we accept taken various measures to actual the problem. Now, I am very pleased to tell you: Our market share in anniversary quarter rebound. Each quarter, our businesses are showing double-digit advance. Our bazaar share in China has rebounded, and the future we will barrage a new product band, including the TouchPad. I am very optimistic about the future of the Chinese market.
Moderator: We see you on the Chinese market very seriously. China ushered in a new president of Hewlett-Packard - • Steve Gill, he is a foreigner. You have much confidence in him? How do Chinese people accept that he would absolutely be a better understanding of the Chinese market and achieve better performance?
Apotheker: This question is very interesting. As you apperceive, HP is a global company, with many customers about the world. Many companies in China also hopes to aggrandize the global company, and Hewlett-Packard is to help Chinese companies become global power, therefore, China HP, one has a global angle, the global baton in acquaintance is very important. We believe that Steve • Jill is the best candidate for this position. My goal is that in the future, HP advisers around the world have the opportunity to serve as senior leadership positions around the world. Maybe someday, I will have in the United States announced the arrangement of an executive appointment in China as the Chinese people as a global executives. The best people should get the best jobs, and this is my point. I have been efforts to develop the business, which is an important way to build a top talent pool. I hope that someday you will ask me why I choose a Chinese person as HP’s global executives.
Moderator: Indeed, you yourself are a German, is now working in a U.S. company, which also proved your point of view.
Apotheker: Actually, I am also French. So you see, aggregate is possible.
Moderator: What are your expectations for Steve?
Apotheker: HP’s business objectives that everyone has, Steve is the same. I believe he will successfully lead the Chinese team to develop the business.
Software There Are Many Opportunities
2010 November, from the German software giant SAP’s Apotheker, president appear his resignation jobs, as Hewlett-Packard CEO. His above HP CEO Mark Hurd to cut costs through mergers and acquisitions, HP will create the world’s highest-technology companies, and so acclaimed. Compared to his predecessor, Apotheker said in an interview already that he should be added anxious about HP’s abiding profit growth.
Aboriginal March this year, Half Moon Bay, California, USA, Apotheker will convene the world’s 175 executives attended, with two days to explain the company’s new strategy. Cloud computing, connectivity and software to become an important part of HP’s new strategy. Apotheker said that HP’s future to be a comprehensive solutions provider and software to increase the power, because this area has more opportunities, especially in analysis, connectivity, WebOS and its software even more so.
Moderator: We know that in March this year when Hewlett-Packard released a cloud computing strategy. How have your expectations? Please also call in detail the strategy.
Apotheker: We announced in March, the strategy is a comprehensive strategy, which is an important colonnade of cloud computing one. Cloud computing, connectivity, and software are the focus of this strategy, in addition to administration in the cloud the absolute data stream. Our cloud computing strategy consists of two dimensions. On the one hand,live punkt, HP will provide the public cloud, and the user can rely on the security and manageability of the enterprise with the cloud. On the other hand, HP will provide complete global enterprise products and technologies to create amalgam cloud. On top of that, we will be based on their WebOS operating system to provide full connectivity, through the deployment of our services, and other business combination amid the plates, in order to create end-to-cloud-computing solutions.
Moderator: Does this mean that HP will put the software is more important than the hardware position? Especially considering that you are in the software industry has more than 20 years of experience, whether you would be so planned?
Apotheker: Accouterments and software are complementary, and can not be separated and alone. Lack of accouterments support software can not run, and the abridgement of software support for hardware is meaningless. Thus, the two must be valid aggregate, while HP is providing both hardware and software companies. We have made great efforts to develop the software into the future will abide this. We will abide to develop the best hardware, best arrangement equipment, best server, best store, and the best computers. Of course, there are the best ally.
Moderator: Software and hardware complement each other, but whether the future profitability of the software business will have more space?
Apotheker: Ultimately, Hewlett-Packard to become a absolute solutions provider, so all the business point of view is very important to us. We will increase the strength in software, because this breadth has more opportunities, especially in analysis, connectivity, WebOS and its software even more so. You will see that HP will become the industry covering a ample range of business companies in hardware, software and services have great strength.
Moderator: Many international companies have a similar business with HP’s consideration. We note that more and more IT companies are gradually entering the high-margin market, namely, software and services. Faced with such angry antagonism, how much aplomb you have in which to win and win audience?
Apotheker: We now have had very good results - the trust of our customers are Hewlett-Packard. HP customers that the company will not be binding, but customers choose to provide open. All of our cloud strategy is accessible, we hope to promote open standards for the people a chargeless choice. Our service strategy based on the principle: to help people aerate the use of information technology. Therefore, customers have come to find HP products and services. Our customers like to see HP’s success. By providing enterprise cloud services, we will also analyze itself from its competitors. Some of our partners will be integrated solutions. Therefore, the solution we action to clients is not alone the HP products and services, but the sound and comprehensive program. At the same time, we and other technology companies to advance good relations,microsoft points, to agreement to deliver the most complete solution.
Moderator: Please share your future software and services strategy.
Apotheker: We will continue to expand software portfolio, and add high-value services to meet the specific needs of industry segments. We will abode the needs of users in various industry sectors to provide a complete technology stack and architecture.
No Abatement in the Second Quarter of HP’s Hardware Business of Non-obsolete
Moderator: When we look back this quarter, we find that customer demand for the decline in the PC business, HP Services profit rates narrowed. Do you think the reasons behind this phenomenon is what?
Apotheker: We have to look at this issue from another bend. In fact, HP performed well in the second quarter - revenue and profit estimates in two important respects than the market expectations. Consumer business accounted for 26% of the overall business, if you put aside this part of the calculation, we grew 8%, taking into account the scale of our business, this growth rate is very impressive. So you can say that our performance is quite good. If you focus on the PC business, then it consists of two locations market. The first is the enterprise market: large enterprises and small and medium enterprises are authoritative PC purchases in this part of the market to achieve a very good market share growth - our commercial computer business grew 12%. Second, the consumer market: in this regard, printer and computer has emerged as a similar mix of market characteristics. Mature markets in Europe and America, the market was weak bent, This is not because U.S. and European markets in the users do not like to buy a computer, but because of the bread-and-butter environment. In Brazil, Russia, India, China, Turkey and all other fast-growing developing markets, our PC business and personal printing business connected to grow. All in all, this is a more complex situation, not simply by the consumer or enterprise business to business overview.
Moderator: Does this also shows that you are dominant in today’s market to promote the hardware business plan? This is for you, for HP, beggarly a huge change? For example, if the hardware in your strategy more like a thing of the past?
Apotheker: Hardware is not obsolete. Hardware business is now even more future business. We hope to achieve an chip hardware and software development, but that does not mean that the hardware is the past tense. Hardware as software, are an integral part of the future. Data solutions and cloud computing requires hardware, without the hardware, there is no cloud. Therefore, we will provide customers with IaaS - architectonics as a service. The more important point is that the market is undergoing rapid change. For example, HP will be connectivity, smart phone and TouchPad to become a leader in these new products will be released in the near future. Therefore, we done everything on the market in the future based on our butt.
TouchPad Not Similar to the Other Tablet PCs
HP’s Tablet PC TouchPad finally launched on July 1, the tablet and the tablet PC on the market is different from the use of operating system is webOS.
Before that, Google’s Android system, only to dominate the formal market for two years has gone beyond the years of Symbian, accomplish it ranked the world’s most popular smartphone belvedere webOS system today strength, beyond is not simple, and for HP, this is a challenge and an opportunity, it is the absolute alpha of mobile Internet market.
Moderator: We have noticed that HP’s upcoming July 1st release in Europe and TouchPad. Your expectations of how this product? How to evaluate its importance for the HP Business?
Apotheker: We will release a very exciting product. This product is based on our operating system WebOS, this is the a lot of advanced and most adorable operating system for the Internet was born, and for the network was built-in, born for the cloud, so have other operating systems do not have many functions and features. We developed this absorbing product called TouchPad, is a 10-inch flat-panel computer. I believe it will gain market at home. In accession, this product will soon be listed in China. We believe that the Tablet PC will become an important customer advice terminal. I think the Tablet PC is an important accompaniment to the PC. Therefore, the HP implementation of the strategy is complete, cover the Tablet PC, PC, smart phone, based on webOS operating system, in adjustment to achieve improved user experience.
Host: Over the past year, the market there have been many similar tablet PC products, such as the iPad. How do you convince consumers to buy TouchPad?
Apotheker: I do not think that these products are very similar. We think that these products are the same, but in fact they are very different. Because of the TouchPad operating system is webOS, we believe it will have many unique features. We are not saying the product anon released on the same day as the market’s first product, but affairs to gradually expand the business in this market. Therefore, we will release a series of products, and gradually expand the footprint of the entire Internet world, and these products are based on the same operating system.
Moderator: The market has had a iOS, Andrews, Window 7, Windows 8 of these operating systems, HP’s operating system how to deal with the competition?
Apotheker: We durably believe that they can develop the market’s most advanced operating system and hardware products based on this to develop. The abreast future, we will also provide other companies webOS certification approval. We can provide a very unique user experience, this will be our competitors and the difference between. Our friends, partners and developers will be able to create a unique experience for customers. For example, the developer of a accessory (such as TouchPad) developed a program, this program can be automatically converted to run on smart phones or computer architecture. In short, we will create a unique chump experience.
Response to High-level Changes: A New Strategy Requires New Talent
Moderator: Last question is about leadership changes. We agenda that recently a amount of HP executives to leave HP, this is how you attending?
Apotheker: So far, a total of three executive vice president of change. We developed a new strategy, and thus for the HP recruiting new talent. This release of each new strategy of the company, is a accustomed phenomenon.
Moderator: How do your views on the HP? How do your feelings since he took office? Years of experience working with SAP, the biggest difference is what?
Apotheker: HP is much ample in size a lot. So for me to advance HP is great, very exciting opportunity.
Person in Allegation of Hewlett-Packard CEO Apotheker: The development of cloud computing products in China HP will be congenital in Shanghai, China, Information Products Group headquarters