Multiple product series, we are not favoring one over the other. Xiangtan Recruitment Network. There are differences between dominant series and complementary series. The dominant series is the main promotion series for domestic sales by foreign trade enterprises and is the series of products that the enterprise excels at; the complementary series meets the differential needs of consumers or is necessary to strike against competitors.
For the dominant series, it is the product series that foreign trade enterprises should strive to create, by increasing the richness of product types, trying to cover the needs of the target audience for the main products.
Going back to the juice beverage series mentioned above, they have four varieties: apple juice, tomato juice, watermelon juice, and fragrant pear juice. The diversity of these varieties is to meet the needs of different consumer tastes;
Each type of juice is also divided according to its specifications, which can be categorized as: 1000 ml, meeting family consumption needs; 500 ml, meeting adult single-serving needs; 250 ml, meeting smaller single-serving needs;
Therefore, this company's fruit juice beverages come in 12 varieties, considering not only the differences in consumer taste but also the differences in serving size.
Product depth refers to the number of product types within a product series. The deeper the product depth, the more products this series will have; conversely, the fewer. The focus strategy for restructuring internal sales products for foreign trade business is to compress the product line, highlight the dominant series, and concentrate resources on improving the variety of the dominant product series. The success of the dominant product series is related to whether the domestic sales of foreign trade enterprises can succeed.
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