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In January of this year, the mobile travel organization app TripIt was acquired for up to $120 million by Concur, a company founded in 1993 that provides "integrated expense and travel management solutions." TripIt, founded in late 2006 by Eterna Immersion, was one of my favorite 'web 2.0' apps. At the end of 2007, ReadWriteWeb named it one of 10 Semantic Apps to Watch. From the early days, TripIt had managed to pair its sophisticated technology with an easy-to-use interface. The backend was technological fairy dust, but for the user, it was deceptively simple. As I described the app in 2007: "you forward incoming bookings to [email protected] and the system handles the rest." Last month in Seattle I met up with TripIt co-founder Scott Hintz and Concur co-founder Michael Hilton (currently Executive VP, Worldwide Marketing). I was very interested to find out how a trendy consumer-focused travel app found its way into the more rigid, paperwork-heavy world of corporate travel management - and how it's doing.