, Baotou Talent Network in Inner Mongolia
In 2009, it was an extraordinary year for the knowledge industry. In early July, the China International Economic Exchange Center led by former Vice Premier of the State Council, Zeng Peiyan, held its first major event - the Global Think Tank Summit. Hundreds of political figures, scholars, and Nobel laureates in economics from around the world attended, representing nearly a hundred important international and domestic think tanks and international organizations. However, what caught my attention more were the thoughts triggered by two civilian think tanks: one being the "China Brand Research Institute" exposed by CCTV's News 30 Minutes in June; the other being the accusation by 20 scholars to the Ministry of Commerce criticizing the "World Brand Lab" for falsification, all due to brand evaluation and brand ranking issues.
Branding is a systematic project. The "World Brand Lab" releases the "China's 500 Most Valuable Brands Ranking" every year, evaluating and ranking brands. Some of the listed brands' values often experience "sharp rises and falls," involving some corresponding "grey transactions," which have raised doubts and criticisms from many experts and scholars. The "China Brand Research Institute" also quickly releases many research results every year, conducting relevant studies on brand competitiveness. The release of the "Liu Xiang Commercial Value Assessment Report" and the "Lenovo Brand Competitiveness Research Report" pushed the "China Brand Research Institute" to the forefront of public opinion. There are also the introduction of industry standard brands and regional landmark brands, which make enterprises love and hate them at the same time.
In fact, much of China's knowledge industry is grassroots. Apart from national universities and research institutions, there are also some civilian knowledge institutions that have played a certain role in promoting the popularization of some knowledge and corresponding research. However, at the same time, due to their grassroots nature and lack of standardization, many research institutions have become附属品of "money" and synonymous with "capital," focusing only on commerce and lacking research. I believe that registration and origin are not very important. The key is self-discipline and standardization, strengthening supervision, and fully utilizing the supervisory role of the media. The media should not indulge these grassroots institutions in their unruly rankings and ratings. There must be scientific research and corresponding standards, more pragmatism and less opportunism, more research and less rating and ranking, more rationality and less hype, thereby promoting the healthy development of China's knowledge industry and better serving the national economy. This article comes from:
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