Second, Six Gods shower gel better understands the Chinese family-oriented concept of caring for the entire family. Naturally, Six Gods expands its product's mass base through the emotional appeal of family sharing.
Six Gods shower gel has been continuously popular in the domestic market for over 5 years. During the summer period from April to September each year, Six Gods shower gel occupies a relatively leading position in the shower gel market with a market share of around 40%. In the small daily chemical (personal care) industry, Six Gods shower gel is the only daily chemical product that can compete with brands from multinational companies like Procter & Gamble and Unilever.
Third, Six Gods shower gel consistently grasps the unique taste of Chinese consumers' trust in traditional Chinese medicine culture, establishing a unique product positioning as a shower gel with Chinese herbal ingredients. Six Gods shower gel creates a strong market differentiation for itself.
Fourth, compared to the generally higher prices of international brand shower gels, the price of Six Gods shower gel is relatively moderate, allowing Six Gods to quickly gain customer approval.
First, Six Gods shower gel analyzes that customers in China bathe more frequently in the summer and desire a refreshing and invigorating sensation. With its product proposition of cool refreshment, Six Gods shower gel naturally achieves accurate guidance and direct reach to its audience.
Six Gods shower gel accurately locks onto the consumption psychology of its target customers:
In addition to being reliable in quality and having extensive distribution channels, the main reason Six Gods shower gel has remained popular for many consecutive years lies in the high degree of alignment between the value propositions of Six Gods products and the value expectations of its target customers. Wang Zhuo, Vice General Manager of Shanghai Jahwa United Co., Ltd., told reporters this way.
In the brand competitiveness ranking of daily chemical products under the shower gel category, Shanghai Jahwa's Six Gods shower gel ranks first with a market share of 18.04%, surpassing the second-place Lux by 10.54%. Among the top five brands by market share, the last four are all brands from multinational companies.