In the brand competitiveness ranking list of daily chemical products in the shower gel category, Liushen shower gel from Shanghai Jahwa ranks first with a market share of 18.04%, surpassing the second-place Lux by 10.54%. Among the top five brands in market share, the remaining four are all multinational company brands.
Secondly, Liushen shower gel understands the Chinese family-oriented concept of caring for the entire family and naturally expands its mass base through an emotional appeal that promotes shared enjoyment by the whole family.
Firstly, Liushen shower gel analyzes the high frequency of summer bathing among domestic customers who seek a refreshing sensation. By positioning its product as refreshingly cool, Liushen shower gel has achieved precise targeting and direct audience reach.
Besides reliable quality and extensive distribution channels, the main reason for Liushen shower gel's sustained popularity over multiple years is due to the high alignment between the value proposition of Liushen products and the value expectations of its target customers, according to Wang Zhuo, Vice General Manager of Shanghai Jahwa United Stock Co., Ltd., who informed the reporter.
Liushen shower gel accurately locks onto the consumption psychology of its target customers:
Fourthly, compared to the generally higher prices of international brand shower gels, Liushen shower gel offers a more moderate price, allowing it to quickly gain customer recognition.
Liushen shower gel has been continuously popular in the domestic market for over five years. During the summer period from April to September each year, Liushen shower gel firmly occupies an absolute leading position in the shower gel market with a market share of approximately 40%. In the small daily chemical (personal care) industry, Liushen shower gel is the only daily chemical product capable of competing against multinational brands like Procter & Gamble and Unilever.
Thirdly, Liushen shower gel consistently capitalizes on the special preference of Chinese consumers for traditional Chinese medical culture, establishing a unique product positioning as a shower gel with Chinese herbal ingredients. This has created a strong market differentiation for Liushen shower gel.