Corporate Civilization - or known as corporate culture, individually refers to the unique ideal, basic value, style, living habits, and code of conduct that are persistently formed within a company. It is the sum total of spiritual wealth with the characteristics of the enterprise created during its operation and management process. Corporate culture has appeal and cohesion for the members of the enterprise, unifying the interests, goals, needs, and behaviors of many people. It reflects the long-term cultural construction of the enterprise and includes elements such as values, ultimate goals, behavioral norms, management systems, and ethical customs. With all employees as the target audience, it unifies employee willpower, standardizes their behavior, and coheres their strength through methods like publicity, education, training, cultural entertainment, and social gatherings, serving the overall objectives of the enterprise.
To build corporate culture, one must first understand what enables an enterprise to survive and grow in society, how to attract employees to serve the enterprise, and what makes the entire enterprise form an integrated whole that operates efficiently. Then, answer several core questions: How to treat customers; how to treat employees; how to think about and define competition; how to consider responsibilities to society and the environment; how to consider cooperation and competition; how to understand costs and profits, etc.
So, how should enterprises build their corporate culture? Let's discuss this from the following aspects:
**Leading by Example**
The renowned Harvard professor John Kotter elaborates on the role and behavior of entrepreneurs in the formation of corporate culture in his book "Corporate Culture and Business Performance." First, he points out, "In studying cases of companies with successful transformation experiences, we always find one or two exceptionally capable leader figures among these companies' senior management." Second, "They always create a sense of crisis or necessity for change within the company first." Third, "These leaders, in order to initiate the reforms necessary for enterprise growth, widely promote their ideas and business strategies to gain as much understanding and participation from company employees regarding these thoughts and business methods as possible. They also seize every possible opportunity to repeatedly convey this crucial information and strive to make this exchange of ideas simple, clear, and easy to understand."
**Establishing the Enterprise Governance System**
Perfecting systems and standardizing governance. An important aspect of corporate culture is institutional culture. Corporate regulations and business systems influence and constrain the overall trend of corporate culture development, while also prompting the corporate cultures of different companies to develop in personalized directions. Therefore, the real factors that constrain and influence the differences in corporate culture are the internal governance systems of the enterprise. Corporate systems are the concentrated manifestation of corporate culture. What employees do and how they do it are all stipulated in the enterprise's system. One could say that the process of building corporate culture is also the process of establishing, perfecting, and implementing enterprise systems. The process of implementing enterprise systems is also the process of constructing corporate culture. Thus, when building corporate culture, it is necessary to establish, improve, and perfect necessary rules and regulations according to the spirit of corporate culture so that employees have both value orientation and institutionalized norms. Utilize the organizational structure and internal control mechanisms well to establish and form the organizational system required for cultural construction.
**Establishing Employee Role Models**
Establishing role models and exemplary leadership. Playing the role of role models is...
This article comes from XX Company, which I am familiar with.