This article link: http://www.kqseo.com/qiye-wangluoyingxiao/tg729.html Corporate websites should not rush into online promotion. Everything has its priority and order. Corporate online promotion should be based on a website with good user experience, establishing an overall online promotion strategy. First, optimize the website's user experience, then proceed with online promotion. This thought process must not be reversed. If a website has a chaotic overall framework, cannot meet user needs, has slow loading speed, unclear content, and lacks the three essential elements of a marketing website: credibility, sales power, and dissemination power, promoting such a website would be futile and merely a waste of money. Below are three suggestions from Kunshan KQSEO regarding website user experience:
Let users know what the website does.
Make sure your users understand what your website is about. Don't try to cover too much or aim for something too grand. If the website includes everything, in the end, users will be confused, and you may lose direction yourself. The optimization of user experience on corporate websites requires clear direction and purpose,细分 the industry the company is in, and understand the field the company operates in. Do not compete with non-field competitors because you cannot provide corresponding products. A company that produces electric servo slides should not compete with pneumatic servo slide companies; it should clearly define itself as selling electric servo slides. With a clear goal, the corporate website can focus on user experience around electric servo slides. Users will then understand that this company's website is most relevant to electric servo slides, which is also beneficial for search engine promotion of the website.
Clear website navigation
The role of website navigation is to categorize website entries, forming the entire website's structure. For users, it allows them to have a clear mindset and easily find the entries they hope for, understanding the entire website. The wording used in website navigation should be rigorous, concise, and precise. If users entering the website easily get lost, they might not have enough time to linger on the site. Focus on navigation user experience, not everyone loves your website as much as you do. For corporate websites, users come to the site with a purpose, hoping to find what they need. The website needs to clarify what users require from the company and optimize the website navigation for user experience. A clear website structure is also very advantageous for search engine promotion.
Website content specialization
As mentioned earlier, companies producing electric servo slides and those producing pneumatic servo slides should have different website content, each focusing on their respective company products. Do not collect content indiscriminately; enterprise products are different. Even more so, do not lose the core values and product essence of the enterprise website due to collection and copying. Unique content is beneficial for user experience optimization, as users dislike seeing the same content repeatedly. This is significant for website search engine promotion.
It can be seen that optimizing the user experience of corporate websites is also optimizing for search engine promotion. A website with excellent user experience should also have good search engine rankings. The greatest benefit of user experience optimization for online promotion lies in building the website's own culture and reflecting the core values of the enterprise. As the ancients said, "Stabilize the fundamentals first, then seek development," which roughly means the same thing. Companies pursuing online promotion must first improve the user experience of their websites. For later network promotion, please refer to the SME Network Promotion Solution: Win Money and Brand with Air-Land-Sea Strategy.
Article address: Kunshan KQSEO > Corporate Online Promotion Column > Corporate Website Seeks Network Promotion After Optimizing User Experience