Using Black Hat SEO - Sina's Big Defeat of Sohu and NetEase [Fig.] | [Kunshan Top SEO]

Sina - China's largest portal site, claims to have a daily traffic of over a million users, followed by Sohu, NetEase, Tencent, and others. From being initial peers to becoming the leader, Sina's SEO team has played an indispensable role. As the title suggests, why does Kunshan Koqian SEO claim that Sina uses Black Hat SEO techniques? First, let's explain the Black Hat technique known as "bridge pages"!

Bridge pages (also called doorway pages) are web pages specifically created to rank highly in search engine results for certain keywords but often don't provide any real value to the user. Instead, these pages typically redirect or lead users to the actual target page. This method manipulates search engine rankings by stuffing these bridge pages with targeted keywords, meta tags, and links, aiming to attract organic traffic through deceptive means. Since this violates most search engines' guidelines, it is considered a Black Hat SEO practice.

Kunshan Koqian SEO might argue that Sina uses such techniques if they observe patterns like sudden spikes in keyword rankings, unusual link structures, or evidence of mass-produced content aimed at manipulating search engines rather than serving users. However, without concrete proof, such claims can be speculative. Legitimate large sites like Sina usually prioritize White Hat SEO strategies to maintain long-term credibility and avoid penalties from search engines.