Time is quantifiable, and it can be quantified down to the year, day, hour, and second. For salespeople, the quantification of time becomes even more important as it better reflects the efficiency and seriousness of their work. When I was the boss of a company, I interviewed five university graduates. During the interview process, I found that only one person could clearly state that he had interned at a previous unit for 93 days, including 5 days of onboarding training, 30 days in the production department, and the rest of the time in the sales market department. After hearing his statement, I immediately decided to hire this university graduate. There were three reasons for my decision: first, his serious attitude towards work, being able to remember clearly what he did on each day; second, sales jobs require clear data; third, I felt that this university graduate's precise grasp of time numbers indicated that he would be highly efficient, and someone who works like this will surely command respect.
If you pay attention, you'll also find that in all government reports, the most frequently used words are "relatively good," "gained strength," "increased somewhat," "appropriately reduced," "improved," "shortened as much as possible," "made the greatest effort," and similar terms. Rarely do they use specific data to express ideas.
If you're using such phrases in business management or marketing, it will be hard to convince others of your meaning. It’s best to use some clear data-driven expressions. So, how can we use numerical language for selling? I believe we can try from the following aspects.
Monetary figures best represent the value and benefits of products and services. Doing business, running a company, and doing marketing essentially involves making deals, and the foundation of a deal is the exchange of benefits. As the ancients said well: "In this world bustling with people, all come for profit; in this world full of chaos, all go for profit." Buying and selling are both due to benefit. Without benefit, who would still struggle and fight so hard? Therefore, what moves people most is benefit—money. Money may not be omnipotent, but without money, it's absolutely impossible!
Coca-Cola salespeople have stories about explaining profits to clients, and Procter & Gamble salespeople undergo training in analyzing benefits.
First, sell with time figures.
In marketing, we often see salespeople using concepts like "saving," "wasting," "cheap," "earning," and "reducing costs" when promoting products. However, if these vague concepts—"how much saved," "how much wasted," "how cheap," "how much earned," "how much cost reduced"—cannot be turned into specific numbers, then they remain hollow words, lacking persuasive power and unlikely to move distributors or consumers.
Due to Chinese cultural tendencies, Chinese people often use ambiguous terms when answering questions, such as "average," "relatively good," "very nice," "probably," "about so," "try to achieve," "do everything possible," and other seemingly accurate yet hard-to-grasp ambiguous phrases.
Second, sell with monetary figures.
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Letting People Never Feel Tired v-yk www.zp-nmg.com