Who did "Da Vinci Furniture" give a lesson in integrity to?

by cnidxc1h1 on 2011-07-12 10:09:38

Who Did Da Vinci Furniture Give a Lesson in Integrity To?

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Da Vinci Furniture can be said to be the most influential high-end furniture brand domestically, renowned for its exorbitant prices. The reason for this, according to Da Vinci's salespeople, is that their furniture is 100% made in Italy and uses natural, high-quality materials. However, after a journalist conducted an investigation lasting more than half a year, it was discovered that a significant portion of Da Vinci’s exorbitantly priced furniture was not actually made in Italy, and the materials used were not the precious solid wood that Da Vinci claimed.

Pretending to be foreign and deceiving people with counterfeits. The echoes of brands like Xiangwu Shi Audio and Oudian Flooring are still fresh in memory, yet Da Vinci, the most influential domestic high-end furniture brand, has fallen at the same hurdle. Therefore, the "Weekly Quality Report" naturally asked at the end of the program on the 10th: In today's era where corporate integrity is so lacking, what can consumers still trust?

This question posed by CCTV is on behalf of the vast majority of consumers who believed the merchants' propaganda, trusted market supervision, and followed the market rule of getting what you pay for. Who would have thought that the merchants' propaganda was unreliable, market supervision wasn't foolproof, and market rules turned around to trick consumers? Spending large sums of money resulted in obtaining high-end branded furniture with fake identities and substandard quality. Hence, consumers are left wondering, they must ask, and even dream of having a market environment filled with integrity.

When enterprises lack integrity, consumers feel powerless, but market regulatory departments certainly should have ways to deal with them. This kind of trust forms the basis for consumers in a legal market to spend money confidently, shop without worry, and consume boldly. However, Da Vinci Furniture has roamed freely for many years, leaving countless consumers deceived and defrauded. It was ultimately due to a journalist's investigation lasting over half a year that the problems were uncovered, rather than being a belated act of responsibility from relevant regulatory departments. Is it the deep harm caused by the lack of enterprise integrity or the greater harm caused by the inefficiency of regulation? Market supervision should be a crucial line of defense ensuring product quality. Instead of discussing enterprise integrity outside this line of defense, it might be better to explore market regulation starting from the root cause of enterprise integrity.

Enterprise integrity comes from efficient market regulation. Not long ago, food safety issues triggered widespread condemnation of corporate integrity in public opinion, which was certainly not wrong. However, the lack of integrity in enterprises regarding food safety does not stem from how inherently bad these enterprises are, but rather from the extent to which supervisory departments allow honest enterprises to survive and thrive while making it difficult or impossible for dishonest ones to continue operating. As Standing Committee member of the National People's Congress, Gongcheng Zheng, said when discussing why the situation of food safety remains severe: The main problem lies in lax law enforcement, where enforcement agencies are virtually ineffective, and laws and regulations are not fully implemented. The result is that those who violate the law get rich first, the more violations lead to easier riches, and those who disregard human lives become extremely wealthy.

The topic of integrity triggered by Da Vinci Furniture can be said to give the regulatory authorities a lesson in integrity - whether enterprises lack integrity or not, the key lies in your hands. In fact, do consumers expect unethical companies to undergo a miraculous transformation into moral role models or gentlemen? Never. What consumers always hope for is that regulatory authorities make good use of the power entrusted to them by the public to effectively promote enterprises to operate with honesty and integrity.