The contributor from the bottom of anniversary Qi Wenting
Shenzhen
microblogging times you appointment these people, each site will be in appearance in the online map and finds accountability. Right now, the use of mobile Internet devices record location, surrounded by account people to share with others, to be accepted as cut-off (from check-in). The actualization of this popular way of life, but also gave bearing to the investment LBS (LocationBasedService meaning tools and services) of the boom.
However, the profit model harder to acquisition a situation, LBS domestic investment boom continues unabated. Among them, muttering network, roadside net has become the most popular LBS.
contested business
If Twitter, etc. to solve the So now, LBS mobile Internet is acceptable the largest area of investment focus.
November last year, all net release That same ages, a grand will play its network changed its name to
this year, Sina and Shi Jie step accordingly launched location-based services and community interaction LBS product Netease, Tencent and other giants then involved in introducing the NetEase and Tencent QQ maps and other mobile products.
Apart from the large-scale enterprises, vertical industry, a lot of points for the force is aswell the rapid development of LBS services, based on cooperation with CNZZ practitioners estimate that the number of such service providers,buy rift cd key, about mid-2011 170 ~ 200 or so, to catering, entertainment, service-oriented industries, the number of fast-growing, most in the newborn, or early development.
muttering CEO Li Song told reporters, bounded merchants, LBS services in the future will become an important platform for product promotion. Currently, the accepted business e-commerce or web promotion, faces large-scale Web sites, search engines are too expensive, difficult to reach the target admirers of the problem, and used in LBS technology addendum services can help businesses achieve precision marketing. The future, location-based localization of mobile Internet services will become the assured trend of development.
profit model is not yet bright
like microblogging profit model is unknown, as the accepted Foursquare did not even show a clear profit model.
In fact, LBS and e-commerce and user demand in the product are very commutual. However, LBS services alone is not sufficient business resources to face the obstacles, new users can not get from the LBS service itself sufficient number of valid information, arch to abridgement of user stickiness, it is difficult to anatomy large-scale development.
before muttering network and roadside network is to launch a similar business Taobao operating platform, which allows free shops line the platform at the LBS business, manage their own e-shop, which is seen as LBS try on a profit model to analyze. Sina micro-domain product director, said Lin Miao, the LBS service providers, users and user activity is to appraise the key indicators. Scale advantages of LBS to sort through a search, the surrounding businesses and the location of advertising and other services recommended to access profit. However, accumulated a large number of alive users is not the case, now the rest are empty.
for profit model, Li Song believes that patterns expected LBS want to achieve large-scale profits, at least two to three years. not breach even. In addition, the company in business to acquaint with the line begin, LBS services, art classes for places such as bookstores, tourist attractions, arts and crafts stores accept a strong appeal, while the catering, retail and other business-to- acceptance of services is about low. and innovation.
this, Miao Lin said, users to cooperate in the business area when the user affiliation WIFI, the default pop-up businesses in the micro-blog page, and affectation social map, which in this, they said what? General Manager Shen Bo Yang told reporters, in the regional context, rice arrangement provides buy information will be displayed anon on the map, the user can affirm the payment directly to the store afterwards the customer, but at present, the domestic LBS services to a ample admeasurement still in 'concept' development stage, the future LBS will become a subsidiary of a ample social networking belvedere appearance, bigger and stronger through the affiliation of users now,buy RIFT gold, buy rice for business cooperation with the LBS has not had an accessible aftereffect, mainly because now able to support mobile users pay very little, pretty good time then there is no abstraction of meaning, this cooperation will develop the bazaar added as a process.
of LBS services vertical market prospects, Shen Bo Yang that, $ 1 billion and 15 billion to 20 billion U.S. dollars, due to LBS services are not difficult to separate social attributes, and the adeptness to generate banknote poor, so I think the future LBS as an important feature for mobile services combined with the other. p>；
CNZZ accepted future LBS services in various industries, accumulated with industry-specific applications to accomplish assortment, including social networking, photo and other services, is likely to be the traditional large Internet companies boss. In accouterment, tourism, entertainment and other traditional vertical industries, small and medium enterprises are promising.