Brand Weibo is a professional Weibo marketing platform developed based on Sina Weibo, designed for institutions and merchants. Simply put, it's the dedicated version of Weibo for organizations and businesses. It offers a variety of user-friendly features such as multi-user management, task assignment, customer notes, scheduled posts, shortened links, and detailed data reports, making it easier and more convenient for institutional Weibo users.
The detailed functions of Brand Weibo include: multiple people managing the same Weibo account simultaneously, forming a Weibo operation team where members can divide tasks and assign responsibilities; scheduled posting to ensure that posts are released during active usage periods, potentially increasing their visibility and engagement; ultra-short links to save characters by shortening long URLs in advance, leaving more space for important content; and customer notes, allowing businesses to add special annotations for individuals they follow on Weibo who may also be potential customers.