Why Startup Software Companies Should Learn from "Yang Yang Yang"

by zxyhszzfp on 2011-06-10 10:41:04

In the past few days, I have received a large number of emails, most of which are resumes, but some emails are full of various fresh ideas. I won't talk about other email contents for now, and will share an email that may represent the feelings of some friends:

"I saw your blog on CSDN and realized that you are also from Henan, even Zhengzhou. Knowing that we have such strong technology in Zhengzhou makes me really excited. But then I saw so many congratulatory messages, which made me feel a bit disheartened. Regardless of whether others sent them to you or not, it shouldn't appear on your blog. As a technical person, there is no need to show off yourself like this. Although you have now established a company and need to promote its reputation, you must know that in the software industry, it's not just about one person being strong, but the strength of a team. One person is far from enough. Moreover, it appears on CSDN, making netizens around the world start another discussion targeting people from Henan, with mixed opinions.

I couldn't help sending you such an email after seeing so much information about you early this morning. I say what I think, and hope Mr. Du doesn't take it personally. Please understand the radical words of someone who is from the same city and also a software developer.

You may have your own thoughts, but we all have a common idea, which is to make Henan's software stronger and easier to enter the market."

Although this email was written hastily and contains a few typos, I am glad to receive such an email. Regional pride, although it cannot be compared to national pride or professional pride, is still a part of our collective consciousness. Therefore, when others criticize my actions as potentially affecting Henan's image, I care a lot.

Fortunately, upon careful consideration, my actions only drew attention to Henan's software. Subjectively, I had no intention, and objectively, I did not commit any mistakes that would affect Henan's image. Those who are Henan natives but do not respect themselves, as well as friends outside Henan who misunderstand and generalize about Henan, are the ones who influence Henan's image.

However, the purpose of writing this blog is not to discuss the issue of Henan, but to talk about the "annoying" self-proclaimed style of promotion and "say what's on my mind."

Before starting recruitment, the most important issue that my investment partner and I were concerned about was how to quickly build a team and advance product development. I cannot underestimate the difficulty of building a software team in Henan. Although our technical team has basically taken shape, the layout of experienced, middle-aged, and young members has been presented, and product development is underway, the feeling of "difficulty in recruitment" has always been present.

Learning from the "Yang Yang Yang" style of promotion, posting blogs everywhere to attract attention, was a prelude to solving our recruitment difficulties. I know that the "Yang Yang Yang" style of dissemination can be tiring - of course, it tires me out too, but it is the fastest and easiest way to spread the message that "a software company has been established in Zhengzhou and is recruiting." Listing congratulatory messages is not only a result of implementing this communication strategy, but also an alternative way to express my uncontrollable feelings of excitement and emotion. I assure President Hu that those congratulatory messages were personally sent to me by the parties involved.

If anyone feels "shocked" or "disgusted," I apologize, zxy_Sina Blog A. If you feel that my apology is not enough, go ahead and vent. Anyway, the more you vent, the more you get used to it.

Considering that our learning from "Yang Yang Yang" was effective but also caused some resentment, I suggest new startups not to misuse this tactic.

That's all for now. There are still many things to do. If you can't help throwing a brick at me, go ahead, but I can't guarantee a reply.

Oh, by the way, we are still recruiting. We still lack... you.