Directed by the famous director Derek Yee, the summer fashion action film "King of Guns" led by Gu Tianle, Nicholas Tse, Charlene Choi and Bingbing Li will be officially released on July 2. The dynamic poster carefully made by the production team was first exposed on the 22nd. It is reported that this poster will become the first dynamic poster to enter the mainland cinema line. The cinema side also has a consistent outlook for "King of Guns", hoping that the film will become the salvation of the Chinese film industry during the World Cup period.
Poster
It is understood that this film starring two large male models, Gu Tianle and Nicholas Tse, will become a phased summary of their ten-year cooperation. Gu Tianle especially wrote an article on his blog, narrating his ten-year relationship with Nicholas Tse. He and Daniel (Nicholas Tse) have cooperated before in "Beast's Pupil". In recent years, in "The Disciple", "Overhear", and "King of Guns", they are always in opposition roles. There is very good默契 between them. Sometimes I don't need to communicate too much with him on the scene, and when shooting, the默契 will naturally arise. And I believe that this cooperation in "King of Guns" will bring everyone a refreshing feeling.
After the four character posters and the final poster of "King of Guns" triggered a wave of discussion, its first dynamic poster was officially exposed on the 22nd. This poster mainly features the dual hero competition and wisdom of Gu Tianle and Nicholas Tse. Not only does it have the urgency of the impending battle, but the gunfight scenes are also visually stunning. The ultimate fixed image shows Gu Tianle and Nicholas Tse standing back-to-back, with a complex relationship between the two heroes that is palpable... Are they in the same boat, or are they at odds? The relationship between the two has become the strongest highlight of the film.
Hundreds of cinemas across the country guarantee the first three days of screening, "King of Guns" shakes the World Cup eight into four
During the World Cup, the occupancy rate of cinemas across the country has dropped by 20% compared to the same period in previous years, and the male-to-female ratio is 2:8. Such different data indicates that during the World Cup, men are at home watching the games, and female audiences have become the target audience for "King of Guns." Regarding the direct collision of the new film's release with the crucial World Cup matches, lead actor Nicholas Tse said: "I was originally going to accompany my wife to South Africa to watch the game, but now there are so many female fans waiting to see 'King of Guns,' I still hope to participate in the promotion of the movie. They come to the theater to support my movie, and I also hope to give them some return." The shy Gu Tianle expressed more directly: "I know that football's charm is big enough to let many boys give up shopping and watching movies with girlfriends, so girls come to the theater and date us, we will definitely not break the appointment." It is reported that the production team has also specially prepared surprises for female fans in various places, which will be revealed one by one when the film is released.
Gu Tianle, Nicholas Tse's Ten-Year Edge, Two Large Male Models Flatter Female Audiences
Regarding the approaching release of "King of Guns," Zhang Lei, general manager of Hubei Yamao Xinghui Cinema, said: "Regardless of the lineup and film type, 'King of Guns' has the momentum of a blockbuster, not just waiting is that simple, we think this movie will definitely perform well at the box office." The general manager of Beijing Bona You Tang Cinema said: "The arrival of the World Cup is quite a bit of pressure on the summer season of cinemas, and we also hope that excellent films like 'King of Guns' can become the salvation of the market." Chu Di, general manager of Xi'an New Heaven and Earth Cinema, said: "The first weekend of 'King of Guns' coincides with the important matches of the World Cup eight into four, and our cinema will certainly fully support this film, making enough arrangements, and we hope that this movie will bring new phenomena to the film market."
"King of Guns" hits the mark, dynamic poster enters the cinema line for the first time
It is reported that the dynamic poster of "King of Guns" will also enter the domestic cinema line for the first time, and the first batch of cinemas to be launched will reach as high as 104, covering the four major cities of Beijing, Shanghai, Guangzhou, and Shenzhen. The cinema version of the dynamic poster is shorter than the official online version, retaining the essence. In this regard, Yu Dong, president of Bon International Film Group, the producer and distributor of "King of Guns," said: "As Bon's masterpiece of 2010, we not only want the movie itself to be outstanding, but also to excel in publicity and distribution, doing enough innovation. The audience is God, we want to make them happy. This summer, watching the World Cup outside the cinema is enjoyable, and watching 'King of Guns' inside the cinema is equally enjoyable!"
Since the start of the World Cup, the film market has been significantly impacted, and domestic films such as "Toy Story 3" that were synchronized with Hollywood releases have also failed to resist the three daily World Cup group stage matches. The cinema side urgently needs high-quality films with appeal to save the market. The film "King of Guns," which will be released on July 2, coincides with the crucial matches of the World Cup eight into four during its opening weekend. Given this pressure, the production team specially joined forces with hundreds of cinemas across the country to boost morale for "King of Guns." Last year, "McDull, Kung Fu Ding" and "Overhear" evenly split the summer season in the Shanghai area. Now SMG, the producer of "McDull, Kung Fu Ding," has teamed up with Bon to become one of the producers of "King of Guns." Liu Yong, head of SMG Films, said: "Last year, our two films evenly split the Shanghai market, and this year, our two companies are joining hands. We believe that the box office of 'King of Guns' in Shanghai will be the sum of the box offices of 'Overhear' and 'McDull.'"