megaupload.com: Pushing the Limits of Online Storage

A year ago, no one knew what Mega was; at that time, the brightest star on Alexa's "power list" was still Google, and even Baidu ranked 4th by association. However, a year later, one of Mega's main sites, Megaupload (referred to as Mega), leaped three ranks to reach the 13th position globally, while Baidu was pushed back to the 17th spot by a series of new forces (such as YouTube). And this was still the top Chinese website.

In just a year, it seems like everything has changed. So why does Megaupload have such enormous appeal? The reason can be summed up in one sentence: it took the idea of "cloud storage," which was everywhere, and executed it to perfection.

In today's world where free storage space is abundant, you might scoff at a storage website. But what if you heard about a site where you could get 50GB of space with just a simple registration, and this foreign site also had a Simplified Chinese version—what would you think?