Sina Technology News, morning news on April 6th, the clothing B2C brand "Crucco" officially launched online today. This is also the first domestic B2C clothing brand positioned in slow fashion. Xu Xiaohui, CEO of Crucco said: "After three weeks since the launch of the March 15th trial version, Crucco has accumulated nearly 500,000 visits. Achieving this result without any advertising investment was quite unexpected for us."
In the B2C market where advertising costs are continuously increasing, word-of-mouth marketing through Weibo and SNS has received significant attention. For example, Crucco has two official accounts on Sina Weibo: one is Crucco mm, which acts as an official spokesperson to interact with everyone; the other official account Crucco uses various events to boost popularity.
Crucco once told the media: they will not do large-scale advertising, will not engage in price wars, but instead will benefit consumers through various promotional activities. Although this word-of-mouth method lacks large-scale explosive power, it helps establish long-term brand influence.
Xu Xiaohui, founder of Crucco, previously worked at Kingsoft, Yahoo China, and Vancl. He founded the Crucco brand on November 8th, 2010, and quickly secured angel investments in the millions. According to insiders from Crucco, several well-known venture capital firms are currently negotiating A-round financing with Crucco, but the details are not convenient to disclose publicly. (Aiwen)
Regarding the essence of slow fashion, Xu Xiaohui, CEO of Crucco explained: "In the fast-paced culture of rapid expansion and quick replication, Crucco aims to awaken a lifestyle attitude of slowing down and growing leisurely. We hope that everyone, while returning to basic and original living needs, can rediscover the excitement and beauty of first encounters."
The initial products launched by Crucco include men's wear, women's wear, and shoes. Vancl achieved great success by emulating ZARA's fast fashion model, and whether Crucco's original design and artistic style will still achieve great success remains to be tested by the market.
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