Sina Technology News, early morning of December 14th, according to a well-informed person, Ma Yun, the founder of Yiyou.com known as "little Ma Yun", has recently started another business venture, targeting the maternal and infant online market. The maternal and infant website he founded, Mama Shuo (www.0-6.com), has quietly gone online.
A person close to Ma Yun revealed that Ma Yun's motivation for this entrepreneurial endeavor was due to seeing the opportunities in the development of the maternal and infant industry. He is a "trend-chaser". Back then, when he noticed that China's first batch of internet users were entering the dating age, he accordingly founded the dating website Yiyou.com. In early 2006, Ma Yun sold 70% of Yiyou.com's shares to Meetic.Com, Europe's largest dating website, for more than 20 million US dollars. Now, this wave of internet users is gradually entering the child-rearing period, so he founded the maternal and infant website Mama Shuo.
"The current development status of China's maternal and infant industry is evident. Foreign experiences also prove that this industry will have rapid growth. An increasing number of our peers are becoming fathers or mothers, and their needs resonate with us," said the above-mentioned person. Maternal and infant websites currently do not have any outstanding companies, and whoever puts in more effort is more likely to succeed.
It is understood that Mama Shuo is currently using the funds from angel investors, and the financing plan is still being formulated. It is estimated that the scale of the first round of financing will be about several million US dollars.
When discussing the differences with Babytree founded by Wang Huinan, the person believed that the differences between the two lie more in team characteristics. Mama Shuo's team mainly consists of technical developers and experienced online promotion personnel who have successfully operated Yiyou Network. Their advantage lies in product development and promotion. In comparison, Babytree's founder has a significant reputation, which helps them establish their brand earlier.
In the next year, Mama Shuo's strategy will focus on improving products and expanding users, hoping to achieve the best in terms of browsing, registration volume, product maturity, and user experience in the industry. Its vision is to become the preferred maternal and infant online community for Chinese people and even global Chinese. (Ma Quanzhi)