Facebook solemnly debunked the rumor: not long ago, there were reports that Facebook would acquire Zhanzuo.com to enter the Chinese market. On November 20th, Facebook firmly denied this news. "In the Chinese market, we do not yet have any acquisition plans." Although the message was denied, this miscommunication clearly indicates that the social networking (SNS) craze is spreading to China. With a valuation of up to $15 billion amid bidding wars between Microsoft and Google, the wealth-creation myth happening on the other side of the ocean inevitably influences the domestic internet industry. The rivalry between Microsoft and Google saw Microsoft successfully outbid Google in the competition for the social networking site Facebook on October 24th. Microsoft ultimately acquired a stake in Facebook for $240 million. This means that even though Facebook is not publicly listed, its market value has already reached $15 billion. The industry generally believes that Microsoft's main motivation for acquiring Facebook is to use it to attack Google's stronghold in the interactive domain. In terms of online advertising revenue, Microsoft lags far behind Google. According to the agreement between both parties, Microsoft gained the right to advertise in Facebook's overseas markets...