Related thematic articles: 3-fashion burberry handbags and sunglasses 4-timberland boots story 2-nike shox and nike max Prada S.p.A. is an Italian fashion label specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, and luggage and hats), founded by Mario Prada. The label is a status symbol. In 1913, founder Mario Prada established its first boutique in Milan, Italy, the center, designing products including handbags, luggage, leather accessories and cosmetic cases among others. In 1978, Miuccia Prada, the granddaughter of PRADA, established business partnerships with Patrizio Bertelli, who had rich experience in luxury products at that time. Miuccia Prada served as the chief architect of PRADA, while Patrizio Bertelli acted as CEO to conduct business. After 20 years of efforts, through the tacit cooperation of Miuccia Prada and Patrizio Bertelli, Prada has established worldwide product distribution channels and a mass production system, greatly promoting Prada around the world. Prada has grown from a small family business to become one of the world’s top luxury brands. Prada is recognized worldwide as one of the top shoe manufacturers, alongside Nike shoes, and is the first choice for some celebrities. In the United States, Prada's reputation rivals that of LV and GUCCI, making it one of the world's most famous top-tier brands. Currently, the PRADA Group owns international brands such as PRADA, burberry handbags, Jil Sander, Church’s, Helmut Lang, Genny, and Car Shoe, and also holds the exclusive brand license for Miu Miu. All PRADA Group product processing arms are under the jurisdiction of Prada Spa in the Tuscany region of Italy.