1. Follow the basics. There are certain basic rules of writing that should be followed. You'll find a lot of blog posts don't follow spelling and grammar strictly. Of course, blogs don't have to adhere to traditional publishing formats, but if you want your readers to read easily, it's best to stick to these basic rules.
2. Be concise. Blog writing doesn't need to consider the length restrictions like publications do, but readers' time is precious. Internet users typically read a lot of content, and if you don't state your point directly, they won't continue reading your blog.
3. News value. Blogs should have news value, be interesting, useful, and humorous. Some blogs neglect these aspects, so their results aren't ideal.
4. Useful content. While having news value is important, being "useful" is the most crucial. People may enjoy funny things, but unless you're a professional comedian, they won't subscribe to your blog just for entertainment. Even if you have other talents, such as storytelling, it's not enough to make people subscribe. The main reason people subscribe or regularly visit your blog is because your content is useful for their daily work and life.
5. Easy to scan. People subscribe to a large number of blogs and don't have time to read them all every day. So you need to let them quickly scan and grasp the main idea of the article. If your article is full of long paragraphs, no one will want to read it. The best way to make an article easy to scan is by listing points. Readers can glance over and understand the main ideas. Another good method is to highlight your key points.
6. Standout titles. Titles need to be concise and attractive. Without a good title, no one will read your article. There are too many articles in their feed readers, and they only focus on the titles that attract them. Of course, your article content should match the title.
7. First person. This might be the biggest difference between blog writing and other forms of writing. In general publications, the convention is to keep the author neutral. But blogs are different; you are who you are, with millions of biases. The more you express your own views, the better. With millions of blogs online, it's hard to stand out unless you write something unique — and that uniqueness is you.
8. Continuation links. Although blogs are independent and self-contained within internet portals, they are also part of the internet, and this advantage should be fully utilized. Let other articles provide background knowledge for your masterpiece and allow readers to delve deeper through links. Try to provide them with excellent links.
9. Good editing. A page full of typos and messy formatting is very annoying. Unlike other forms of writing, when blogging, you need to proofread yourself. You should carefully proofread word by word, sentence by sentence, and even rewrite if necessary because if problems arise later, you can only blame yourself.
10. Follow great blogs. Not only should you follow blogs similar to your topic, but also check out some other excellent ones. Good blogs gradually emerge over time. Look at what they do well and where others go wrong. Keep learning persistently, and soon you will become a model for others to learn from.
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