In addition to steadily advancing its chain network scale, Suning also strengthened the development of key areas and key stores. By the end of this reporting period, the number of Suning Electric flagship stores reached 161, accounting for 17.11%, an increase of 3.32 percentage points compared to the same period last year, further optimizing the store structure.
Suning Electric also released the "Sunshine Mission - Suning Electric 2009 Corporate Social Responsibility Report" today.
In 2009, Suning initiated international development, entering the Japanese and Hong Kong markets.
20 logistics base site selections
In terms of information construction, Suning's national data center has been built and put into operation, introducing mainstream monitoring platforms, effectively realizing real-time monitoring and early warning handling of backend equipment, business systems, and network connections. Suning also focused on promoting CRM, B2B, B2C, BPM system work to support the company's operational changes and management innovation in customer service, supply chain, channel expansion, and internal management aspects.
On August 3, 2009, Suning Electric paid a total of 800 million yen (approximately RMB 57.554 million) to subscribe to 66.6667 million shares of Japan LAOX Corporation and obtained 10.66 million new share subscription rights; through the fair value measurement of the above shares and new share subscription rights, and distributing the consideration according to their fair value ratio, the distributed long-term equity investment consideration was RMB 50.176 million, and the trading financial assets were RMB 7.378 million. As of the end of this reporting period, after deducting the preferred shares issued by LAOX Corporation, unexercised new share subscription rights, and treasury shares held by LAOX Corporation, Suning Electric holds 28.36% of LAOX Corporation's equity.
In terms of logistics base construction, the logistics bases in multiple regions such as Shenyang, Beijing (Phase II), Chengdu, Wuxi, and Tianjin have entered the construction phase; completed the site selection work for 10 logistics bases throughout the year, cumulatively completing nearly 20 site selections. In 2009, Suning's national retail distribution capability increased by 30% compared to 2008, and the daily maximum distribution capability increased by 25% compared to 2008.
In 2009, Suning continued to increase investment and strengthen the construction of the backend system to support Suning's front-end chain operation and future long-term development needs.
In 2009, Suning's after-sales service terminal network increased by 81% year-on-year, the third phase expansion work of the call center was completed, with daily information volume reaching 100,000; successfully launched the SAP/CRM system, further optimizing the business of acceptance, follow-up, and work order processing; utilizing advanced call center platforms, added new service methods such as SMS platforms and online customer service.
The 2009 annual report shows that in 2009, Suning Electric newly entered Yinchuan, the capital of Ningxia, completing network coverage in all provinces of mainland China except Tibet. During the reporting period, Suning Electric newly entered 22 cities at or above the prefecture level, opened 182 new chain stores, replaced/closed 53 chain stores, and net increased 129 chain stores. As of the end of the reporting period, Suning Electric had 941 chain stores (including 17 self-owned property stores) in more than 200 cities at or above the prefecture level nationwide, with a total chain store area of 3.9926 million square meters, increasing by 15.33% compared to the same period last year, and an average single-store area of 4,243 square meters.
Added 16,000 new job positions
In terms of store experience, to better facilitate consumers' product selection and increase experiential consumption, Suning Electric jointly innovated terminal display methods with manufacturers, comprehensively promoting the "Sony-Sun(SIS)", "Panasonic-Sun(PIS)" Nikon, Canon DSLR camera sales zones, Apple zones, etc., "store-in-store" models. Through enriching products, open sampling, setting up experience zones, rapid replenishment, and personnel service evaluation, the overall improvement of store service content and service levels was achieved.
Entering Japan and Hong Kong
Net increased 129 chain stores
The report shows that in 2009, Suning Electric added more than 16,000 new job positions; under the unfavorable environment of the financial crisis affecting various industries, Suning still provided employees with competitive salaries higher than industry standards, with an average salary increase of 14.8%; paid taxes of 3.1 billion yuan, increasing by 53.7% year-on-year, which is 1.75 times the profit growth rate of the enterprise, accumulating nearly 10 billion yuan in taxes since listing; donated a total of 38 million yuan for public welfare activities, with tens of thousands of people participating in the 1+1 Sunshine Walk social worker activities. (Zhang Wei)
In December 2009, Suning Electric also announced the acquisition of all businesses and related assets of Citicall Retail Management Limited (Laser Electronics) in Hong Kong, officially entering the Hong Kong market. As of February 8, 2010, Suning Electric has completed the transfer with Laser, officially taking over the Laser brand, inventory, assets, and its 22 chain stores, comprehensively conducting home appliance and consumer electronics sales and services in the Hong Kong region.
In 2009, Suning formulated targeted and effective chain development solutions, implementing a series of store model innovations such as self-built stores, SUNING ELITE boutique stores, county-town stores, fifth-generation 3C+ flagship stores, etc.
Sina Technology News, March 16th morning message, Suning Electric's 2009 annual report published today shows that last year the company opened 182 new chain stores, achieving operating revenue of 58.3 billion yuan, growing by 16.84% year-on-year; realized operating profit of 3.875 billion yuan, parent company attributable net profit of 2.89 billion yuan, growing by 30.72% and 33.17% year-on-year respectively.