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### Related Topics:
- Michael Ye
- Jimmy Choo
### Strategy:
Divide your competitors into 3 segments:
1. **Luxury Competitors**: Brands like Rolex, Patek Philippe, and Vacheron Constantin.
2. **Mid-Range Competitors**: Brands such as Tag Heuer, Omega, and Breitling.
3. **Affordable Competitors**: Brands like Fossil, Michael Kors, and Daniel Wellington.
This segmentation helps in targeting different customer groups effectively.