Zhu Bowei analyzed that the second change in this year's Spring Festival tourism market is: tourism consumption demand rises, Shanghai Shangri-La Hotel, Hainan International Tourism Island, hotels, scenic spots, concert booking inquiries can call the 7 * 24 hours free hotline 4007840076, changes in consumer concepts, Shanghai Jinjiang Group Hotel. "In the past, more group sightseeing tours with multiple points were taken, like skimming over the surface of water. Nowadays, people tend to prefer leisure and vacation tourism and single-point travel, choosing a beautiful place for relaxation and enjoyment."
Affected by this concept, Southeast Asian island tours with romantic holiday colors, such as Phuket in Thailand, Boracay in the Philippines, Maldives island tours, and Bali, have become popular choices. "The tourism quotes in these hot regions have slightly increased, about 30% higher compared to normal times," said Lai Youxue, a staff member of Yunnan Provincial China International Travel Service.
Ms. Ning's family from Xishan District in Kunming had booked a leisure tour to Phuket, Thailand at a price of 6,000 yuan per person a month ago. "Work is too tiring on a daily basis, we want to get close to nature and relax during the Spring Festival."
At the same time, the diversification of tourists' consumption demands also prompts tourism operators to continuously change the products they offer and their market operation models. Travel agencies are launching distinctive tourism products targeting different consumption needs of travelers. Some high-quality and high-priced tourism products are selling well, such as themed products, cruise tourism, and experiential tourism. Zhu Bowei introduced that today's chartered flight tourism presents a three-dimensional product. Tourists also favor independent travel, especially in urban tourism and places without language barriers. Travel agencies only need to provide round-trip tickets and accommodation, and offer different hotel stays according to tourists' different consumption capabilities.
"With the changes in customer structure and consumption highlights, our country has entered an era of nationwide tourism, and this trend will continue during the Spring Festival; related businesses, catering, shopping, etc., will continue to be booming. Economy hotels and distinctive, high-quality resorts will be particularly favored. Tourism is increasingly inclined towards personalization. Enterprises have also started to provide different levels of similar products for travelers with different consumption capabilities," said Ms. Zhao, head of Yunnan Overseas Travel Agency.
Specialized tourism products are gaining popularity.