(Reprint) We cannot use "whether users generate their own content" as the standard for Web 2.0. This is a fact I discovered after continuously observing the differences between Web 2.0 and Web 1.0 sites, as well as through multiple marketing practices. As a believer in the spirit of Marketing 2.0, I firmly believe that being "people-centered" is at the core of Web 2.0 and has a bright future. However, this is separate from "whether users generate their own content." ------------ Chen Grey