Secondly: The quality of the article should be high, and readability should be strong. The second reason: I want to write about my own promotion experiences on the blog, but I don't know how to summarize these experiences and then write them into an article. Moreover, major portal blogs are also a channel for promoting soft articles. However, in these places, if you don't know the channel editors, it's hard for them to recommend your articles. Writing articles in these places doesn't have much significance for online advertising as it is not easy to spread out. The only advantage is that big websites have higher website weight, making it easier to get better rankings and inclusion in search engines.
The two main points I mention regarding article quality are as follows: First, the content must be good and helpful to users. This requires the author to have some industry experience. Second: Soft articles need to be skillful and not too obvious. Most of the articles I write are based on my real promotion experiences. Occasionally, I might casually promote a friend's website within the article while ensuring the readability of the article. Also, when writing articles, it's inevitable to give examples of some websites or people, with the purpose of enriching the article content. At this time, I would intentionally mention people or websites I am familiar with.
Here, I will teach everyone a small trick for writing soft articles. For example, when praising a website, you can compare the products or user experience of the soft article website with its competitor websites. Only compare the parts where the soft article website has advantages over competitors, and do not mention disadvantages. Such articles written this way are also very fair because they are all based on real situations. Even the worst website has its own bright spots.
The first reason: Lazy to write, unwilling to share one's own experiences.
Third: Practical cases of soft article promotion.
I happen to be someone who is willing to share my own experiences, skilled at summarizing experiences, and knows how to promote articles. Therefore, many people know there is a person named Mou Changqing who likes to write articles about network promotion.
Moreover, soft article promotion is also very helpful for SEO. Here's a simple example. You may have noticed before that some keywords in my articles have hyperlinks to corresponding webmaster encyclopedia keyword addresses. Later, I found from the webmaster encyclopedia visit statistics that the keywords ranking well in Baidu and Google were exactly the ones I had previously linked in my articles. Thus, it can be seen that through soft articles, SEO is also helped. Increasing external links to the website through soft articles was also mentioned in my previous articles, so I won't go into detail here.
First: Understand your own strengths, what type of articles you are most skilled at writing.
The greatest advantage of a good soft article is that it can be reprinted by a large number of websites, thus through the group effect, achieving the maximum promotional effect of the soft article. In the past, I often told friends that there are actually many people who are better than me or about the same level in doing online promotion. But why do so many people know that there is a person named Mou Changqing who does online promotion? Because many people, although they have rich promotion or operation experiences, are unknown to others due to three reasons.
Here, I will also frankly say that some websites have asked me to write soft articles. However, I have a principle: for topics I am not familiar with, I will try to avoid writing them. There are two reasons: 1) Writing about unfamiliar topics makes me feel headache, and the article is hard to write; 2)勉强 writing about unfamiliar topics cannot guarantee the quality of the article, and the readability is not strong. Publishing such articles is just asking for trouble.
This is like many webmasters' hobbies, a certain thing, and then create a corresponding website. Often such websites are relatively easy to start. Writing soft articles is the same. As the saying goes, each industry has its own expertise. Like public relations companies, doing blog marketing, Google online marketing secrets: Keywords help improve efficiency, also find famous bloggers in various industries to write articles, the principle is the same.
For example, my go9go.cn friendly link platform was promoted by writing a few articles according to the characteristics of this website. Basically no other promotions were done. Now, the ALEXA ranking is around 10,000, with thousands of loyal users visiting daily, and it has been less than 3 months since its launch. Therefore, the effectiveness of soft article promotion is also very obvious. Good soft article promotion not only allows people to visit your website but also lets users understand the advantages of the website in detail before visiting and what they can obtain from the website.
I haven't written articles about soft article promotion before, but now looking back, it seems that what I am most skilled at and familiar with is soft article promotion. All of my own websites have mainly developed through the means of soft article promotion. Last weekend, I participated in the "Jiangsu Webmaster Annual Meeting" and joined one of the discussion sessions "Website Optimization Promotion Road." GJJ asked me to talk about my experiences in soft article promotion. Therefore, for the first time, I seriously recalled how I did my soft article promotion. Due to the time constraints of the conference, I didn't fully share at the venue, so today I will summarize my thoughts on my own blog and share with everyone.
Promoting articles is actually very simple, it's about finding the right news source. When I wrote articles before, I didn't specifically analyze which websites were news sources. I just knew that after writing the article, I tried to publish it on the most well-known information portals in the industry, such as DONEWS, Webmaster China, etc. I found that as long as the article appeared on the homepage of DONEWS or Webmaster China, it would be reprinted by a large number of websites. In the early stage, mainly rely on these well-known platforms in the industry to promote your blog. In the later stage, you might not need to forward it elsewhere, just posting it on your own blog or in promotion groups would lead to some websites actively reprinting it. Here, I'm just using IT as an example, but the principles are the same for other types of soft article publishing channels.
I think when writing soft articles, you must first clearly identify which type of articles you are best at writing. Only by writing what you're good at can you give readers something valuable, and it won't easily be considered as a "soft article". Additionally, you need to clearly understand the type of user group affected by the article content. For example, I mainly write articles about network promotion experiences, and the main audience is new webmasters and new promotion personnel in network companies who have a demand for network promotion. Therefore, all the new websites I have created since starting my independent blog are webmaster-related websites. For instance, zzdh.net (Webmaster Navigation), zzbk.org (Webmaster Encyclopedia), go9go.cn (Link Exchange Platform). Based on my understanding of webmaster user needs, I create websites that cater to the needs of the webmaster user group. This way, when casually promoting my own websites in blog posts, others won't feel it's too subtle. I always try to naturally and appropriately include what I want to promote in the article.
Fifth: How to promote your soft articles and find the right news source.
Fourth: The role of soft article promotion in SEO.
The third reason: Articles published on the blog are only read by yourself or a few people around you, and you don't know how to spread them out.