To create content in the Web2.0 era, the greatest feature will be to display "the power of boredom". The meaning of boredom refers to "meaningless"; the "meaning" here refers to the meaning from the standpoint of mainstream; on the contrary, it is the meaning of diversification. Therefore, "boredom" specifically refers to the "significance" of network "nodes", that is, the significance of common people (so-called "everyone"). This is the essence of the Web2.0 era. Whoever grasps this era's characteristics in content and makes everyone happy will win; whoever goes against this rule and makes everyone unhappy will lose.