Workwear labels undoubtedly have specific value in informing consumers, and manufacturers, brand owners, retailers, and any party in the supply chain use labels as a marketing and promotional tool. Although the content of labels varies from country to country, and many countries have no mandatory requirements for the labeling of clothing, it is usually easy to see such workwear labels on textiles and apparel: size, materials, care instructions, etc.
After the "New Zealand China Clothing Quality Incident," on October 16, 2007, the New Zealand government released the test results for Chinese-made clothing and clarified previous inaccurate media reports. The authorities believe that the quality of Chinese-made children's pajamas is safe, and there are no actual quality issues with the Chinese-made pajamas; there is only an issue with the label. It is hoped that parents in New Zealand will carefully read the labels when purchasing children's pajamas and use the products correctly. From this incident, it can be seen that Chinese clothing export enterprises do not yet pay enough attention to labeling issues. Although the quality of the clothing is qualified, the non-compliance of the labels has given others something to criticize. Therefore, in addition to focusing on product quality, China’s textile and apparel industry should also pay attention to labeling issues to avoid giving others a handle.
In summary, the underlying purpose of developed countries raising the issue of labels is to set up new non-tariff trade barriers for exports from developing countries. Setting aside this point, although small, labels reflect the integrity of exporters. They are an important indicator of whether a product is qualified and a concrete manifestation of the exporter's responsibility to consumers.
Source: Beijing Qichuang Garment Factory