How far does Yangzhou tourism have to go from "selling" tourist attractions to "selling" the city?

by syd17u123 on 2009-11-23 18:06:23

This news is 3 pages long, currently on page 1. Anshan hotels, international exhibition hall; 1 2 3, Anshun hotels; Travel revenue should not only focus on ticket prices. For many years, Yangzhou's external image has been that of a garden tourism city. In March, flower appreciation tours are promoted in various scenic spots, and there are more than 20 gardens and cultural museums in the urban area that charge admission fees. In recent years, many famous tourist cities in China have made many scenic spots free to the public, while the ticket prices for many scenic spots in Yangzhou have increased. The ticket price for Slender West Lake has reached 90 yuan, Daming Temple, He Garden, and Ge Garden have risen to 40 yuan, and other scenic spots have also seen varying degrees of increase. If tourism economy relies on ticket price growth, it will not only lack competitiveness but also fail to reach a higher level of tourism. During the "National Day" holiday, a reporter followed a Yangzhou travel agency to Hangzhou, Thousand Island Lake, and Tonglu. It was found that many places there do not charge entrance fees. Calculating it, they did not lose money but instead gained more. Because the number of tourists multiplied, their consumption on food, accommodation, and leisure was like Sun Wukong's somersault. Similarly, for a one-day tour, 65 to 80 yuan can cover all the attractions of Hangzhou West Lake, while in Yangzhou, just visiting the Slender West Lake costs 90 yuan.

Solution One:

"Year after year during the Golden Week, but cold after the festival every year." Someone described China's tourism market this way, and Yangzhou is no exception. Except for the "March fireworks" and the "National Day" Golden Week, most of the time, Yangzhou's scenic spots are deserted. In recent years, although Yangzhou's tourism industry has proposed the idea of transitioning from spot tourism to city tourism, the tourism market is indeed much hotter than before. However, insiders know that these two peak seasons are almost the pillars of Yangzhou's tourism economy, and it's hard for one tall building to support everything! This year, the "May Day" and "Mid-Autumn Festival" tourism markets were unusually cold. Finally, during the "National Day," there was a "nationwide red" phenomenon, with old scenic spots in Yangzhou crowded with tourists, and newly developed ones also seemingly reaching their best state. But it only lasted for a few days. Afterward, Xishuangbanna was "banned" by multiple travel agencies, and Yangzhou's major scenic spots became deserted again. Anqing hotels. In fact, the Yangzhou Municipal Committee, Municipal Government, and Yangzhou tourism industry realized this problem long ago, proposing the idea of transitioning from spot tourism to city tourism and making plans. However, in recent years, progress has not been satisfactory. What is the way out for Yangzhou's tourism development?

Solution Two:

Tourism promotion should not be limited to blooming seasons.

Hotel Name City Administrative District Hotel Address Price Booking

Nanjing Jiayi Express Hotel (Xinjiekou Store) Nanjing Baixia District Mingwa Lane No. 133 ¥218 Book

Nanjing Jiayi Express Hotel (Sanpaillou Store) Nanjing Gulou District Sanpaillou Street No. 91 ¥189 Book

Nanjing Jiayi Express Hotel (Longpan Middle Road TV Station Store) Nanjing Baixia District Babao Qian Street No. 46 ¥170 Book

Nanjing Jiayi Express Hotel (Zhujia Road Store) Nanjing Xuanwu District Xiaoying North Road No. 1 ¥169 Book

Nanjing Jiayi Express Hotel (Train Station Store) Nanjing Xiaguan District Dongmen Street No. 48, Zhongyangmen ¥189 Book

Nanjing Jiayi Express Hotel (Jiangning Store) Nanjing Jiangning District Shangyuan Street No. 559 ¥160 Book

Nanjing Jiayi Express Hotel (Fuzimiao Tongjimen Store) Nanjing Qinhuai District Longpan Middle Road No. 45... ¥170 Book

Nanjing Jiayi Express Hotel (Xinjiekou Guanjiabridge Store) Nanjing Gulou District Xinjiekou Guanjiabridge No. 59 ¥218 Book

Nanjing Jiayi Express Hotel (Hunan Road Store) Nanjing Gulou District Hunan Road No. 231 ¥208 Book

Nanjing Jiayi Express Hotel (Central Gate Fujian Road Store) Nanjing Gulou District Fujian Road No. 8 ¥169 Book

Nanjing Jiayi Express Hotel (Store) Nanjing District Yongning Road No. 28 ¥170 Book

Nanjing Jiayi Express Hotel (Taiping South Road Store) Nanjing Baixia District Taiping South Road No. 147-1 ¥189 Book

Nanjing Jiayi Express Hotel (Fuzimiao Store) Nanjing Qinhuai District Jiankang Road Zhuangyuanjing No. 41 ¥208 Book

Nanjing Jiayi Express Hotel (Hujubei Road Store) Nanjing Gulou District Hujubei Road No. 90 Building 2 ¥179 Book

Nanjing Jiayi Express Hotel (Han Zhongmen Street Store) Nanjing Jianye District Han Zhongmen Street No. 177 ¥188 Book

The formation of tourism peak and off-peak seasons naturally depends on the season and holidays. However, a senior executive of a travel agency believes that Yangzhou's tourism promotion also has shortcomings. Before the peak season arrives, from top to bottom, from large scenic spots to small ones, efforts are made to promote and recommend in various forms. Various activities are organized at each scenic spot to attract tourists, but the importance of promoting during the off-season has never been emphasized. Some people believe that excessive promotion during the peak season may not necessarily be a good thing, resulting in concentrated tourists, with tens of thousands or even hundreds of thousands of people flooding into a medium-sized city within a few days. Hotels, restaurants, transportation, and other service industries operate beyond their capacity. As a result, issues such as difficulty finding accommodation, eating, and transportation arise, leading to complaints and affecting the city's tourism image.

After "National Day," when Yangzhou's tourist attractions were preparing for a comfortable winter, Zhejiang's tourism sector invited travel agencies and media reporters from Yangzhou and other tourist cities to examine Zhejiang's scenic spots and promote them to relevant cities. Upon hearing that the inspection team had arrived, Zhejiang's tourism sector used various methods to invite the inspection team to visit their scenic spots, covering all expenses for food, accommodation, and transportation. It was then that Yangzhou's tourism sector realized that many things could also be done during the off-season. It is said that Hangzhou's tourism has already largely broken free from the cycle of peak and off-peak seasons.