Introduction: Recently, I've been thinking that online marketing can be divided into three levels (though it might have always been this way). Listed in order: Planning Level -> Execution Level -> Analysis Level. Most of us currently focus on the execution level. If we were to rank these levels by importance, I believe the planning level is the highest, followed by the analysis level, and lastly the execution level. However, the analysis level is the most challenging; the execution level has a low entry barrier but requires strong execution skills; the planning level demands the most creativity, ideas, and copywriting ability.
Moving to the main topic, today's article for translation is from the analysis level, featuring Kaushik's 5 tips for improving high bounce rates and low conversion rates on websites (those with good English can refer to the original text). For every friend involved in website operations, the biggest headache might be how to increase page views (PV), reduce the website's bounce rate, and improve its conversion rate. Below, let's see how the renowned Kaushik analyzes these issues for us.