I've read a lot of articles about SEO online. As a way of website promotion, it's understandable to cater to search engines. Also, many friends, including myself, often use the digg method as a form of promotion. Whether using SEO or digg, it’s promoting your blog as an independent entity on the internet, which is no different from the 1.0 approach where a single information source is the main focus of promotion. In fact, website promotion can also be done in a 2.0 style by frequently sharing links to friends' articles and creating extensive links within similar blogs and articles.
Frequently sharing links to friends' articles: forming loose "teams" around common topics.
Some independent bloggers don't like joining group blogs as contributors. That's fine; by exchanging ideas with blogs that share similar interests, and building upon each other's topics, you can still achieve the effect of strength in numbers. It's like a commercial street—if you're the only store, naturally there won't be much foot traffic. But if people can browse through hundreds of stores at once, such as He Caitou and Sanbiao Brother, blog alliances and former blogs, readers will naturally move within this circle, coming back often.
Frequently sharing links to friends' articles: becoming a good manual vertical search engine, a reader's sniffer, and digestive system.
Providing related extended reading is akin to doing a manual vertical search for readers on similar topics. Unlike machine search results, your expertise and interest in a particular area make your "search results" more valuable. The word "digest" in English means both abstract and digestion. Articles that you've analyzed, chewed over, and digested are naturally more palatable than cold search engine results. When designing a logo, why not also consider a favicon? When thinking about domain names, you might also look into finding one. Reading news is something everyone does, but offering "News Perspectives" uniquely from you—how could that not attract readers?