I can call it "Hey! Blog", the same as Taotao. Of course, I can also call it "Wei, Blog" like 9911, or "Danger? Blog" similar to the closed DiGu and FanFou. It could also be "Wěi@Blog" like蟹claw or "Vei·Blog" akin to love chatter. In short, this is an appendage that grows on the blog, like nails and hair, easy to be cut or separated.