Crackle Was Formerly Known as Grouper, Sony Wants to Create a New Situation in the Video Field

Today Sony changed the name of its video sharing site Grouper to Crackle, aiming to make this video sharing site more popular. Sony acquired this video site for $65 million in August last year. Although it was launched a year earlier than YouTube, it did not become popular. According to comScore's monitoring, it has only about 1 million unique monthly visitors, which is clearly a significant gap compared to YouTube.