Although the era of applying the "2.0" suffix may have come to an end, I believe that in 2006 this is a trend worth exploring which will be particularly significant, and in 2007 we might see its more extensive application. To be specific, what I mean is to directly build highly competitive online products through websites by overthrowing unnecessary control over users. Now, I call this online business trend "Product Development 2.0", a perspective that reflects the utility of Web 2.0 concepts, such as: in the Web 2.0 field, all three of the most powerful technologies - aggregating the wisdom and ideas of many people, users being the creators of content, transforming software applications into platforms.