The TV station has launched a new modeling contest program called "Model Dream Factory". There are excellent male and female models who will compete on this reality show. In the program, these models will vie for a cash prize of 100,000 US dollars and a contract with a famous professional model agency. In the program, the audience votes weekly to select the people you want to stay on stage and those who should be eliminated. During the 12-week period, the contestants will live together in a house in New York. They have to deal with friendship, love, and naked ambition and aspirations, while facing a series of creative challenges to test their abilities as professional models.