The realization of the value of online business largely depends on whether it can communicate effectively with users, especially for websites of large forums, communities, and malls that are user-centered: vigorous popularity and smooth communication are the prerequisites for the success of such websites. webIM, relative to desktop instant messaging (such as commonly used QQ, MSN), is a type of instant messaging that can be embedded in web pages, widely applied in forums, communities, and mall websites, allowing for quick establishment of real-time communication channels between visitors and visitors, or visitors and website owners. This enhances user experience and increases website stickiness.