The logos of today's Web 2.0 are all very aesthetically designed. I've personally summarized a few characteristics: they use bright and fashionable solid colors, enjoy applying glass or reflection effects, typically place the site name on a solid color background, and like to add cute little icons as embellishments. Of course, this is merely the Euro-American style. If you want to create these icons yourself, you might need some Photoshop skills. However, if you wish to quickly obtain a personalized Web 2.0 icon, My Cool Button is perfect for you. Below is an RSS button I simply created: