On May 16 Beijing time, Jim Louderback, the editor-in-chief of the PC Magazine, recently published an analytical article listing the seven new features and fresh things he had seen in Web2.0. The following is the main content of this article:
If you are not living on Mars, you must have heard about Web2.0. Web2.0 refers generally to interactive and community-driven network applications. It may become a rising star, or it may prove to be only a new generation of Internet bubble. In April this year, I attended the Web2.0 exhibition held in San Francisco and had a deep feeling for the heat of Web2.0. Then why does Web2.0 attract so much attention? I think that it mainly includes the following new features and fresh things:
The virtuous circle: This is the ultimate goal of Web2.0 developers. Its mode of operation may be similar to the example I will give below: We (developers) develop tools to help users create blogs. They discuss our tools in their blogs, which induces more people to buy the tools and thus creates more blogs.
Twitter: By just clicking a button, you can send messages with 140 characters to every person on the list. Through this microblogging platform, your friends can know all about your activities wherever you are. You can write a blog every several hours to record your status and thoughts in detail. But by using Twitter, you can "disturb" your friends at any time by sending them messages through emails, instant messaging clients and mobile phones. Since each message can only contain 140 characters, the shorter the content, the better.
Headcasting: In a sense, Twitter has become "outdated", while Headcasting is now booming. You don't need to send information via Twitter every few minutes anymore. You just need to put a camera in front of you and broadcast your life live to the whole world in streaming media. You can enter the life of the pioneer of Headcasting, Jan Yanhao, through the website Justin.tv. Do you also want to join his ranks? The new website Ustream.tv can provide you with such an opportunity.
Mash-ups: It's like putting other people's chocolate into your peanut butter, and all this happens on the Internet. Mash-ups usually refer to the joint cooperation between two Web2.0 start-up companies to create really useful products or applications. If chocolate is not put into peanut butter, the taste of both cannot be flattered.
Cooking "stone soup": When many Web2.0 start-up companies in trouble get together, they may find that integrating their respective functions can create a really useful product. At this time, there may be small episodes similar to "stone soup". (The story of "stone soup": A hungry man came to the door of a rich family and said to him: "I have brought some stones and want to use your pot to cook some stone soup." The rich man was very curious. How can stones be used to cook soup? So, the rich man let him come in and lent him a pot. The hungry man put the stones into the pot. Water should be added when cooking soup, so the rich man gave him some water. Salt should be added when cooking soup, so the rich man gave him some salt again. Seasonings should be added when cooking soup, so the rich man gave him some seasonings again. In this way, the hungry man drank the tasty soup.)
Fast in fast out (Flip): This is the dream of every Web2.0 start-up company, but it cannot be made public. They all hope to fast in fast out and sell their services to Google, Yahoo! Or other large media companies. Generally speaking, fast in fast out refers to quickly creating a single-function product, "burning" tens of millions of dollars invested by others, and completely selling the product within the shortest possible time to gain high returns.
Sneeze effect: This may be the way the network economy works. I pass a concept to ten friends like sneezing, and they pass it to their respective ten friends in the same way, and so on. In specific situations, this can also be called the Web2.0 version of the "Ponzi scheme" (referring to deceiving people into investing in fictitious enterprises, using the money from later investors as quick profits to pay the initial investors to induce more people to fall for the scam).