eyeVio was officially launched yesterday, but didn't attract the attention of well-known media outside the United States. Perhaps this is mainly because SONY's eyeVio is primarily designed for Japanese users. The giant of the electronics industry, which also owns Columbia and MGM, two film companies, has targeted YouTube with this launch. This eyeVio.jp is just a trial, and if the response is good, SONY will promote it globally. Compared to YouTube, SONY's advantage is its possession of film media resources, so it doesn't have to worry about copyright issues.