Nobody is perfect, and below I will talk about the mistakes we easily make in SEO:
First: Believing the promise of ranking first. No one can guarantee being perpetually first; one should correctly face the changes in rankings. SEO can help you achieve good rankings and assist in expanding your business.
Second: Believing the claims that we fully understand the algorithms and acting accordingly. Yes, they might know part of the search engine algorithms, but it's impossible for them to know everything. Search engines are complex systems with many variables, so it’s impossible to know all the algorithms or pay attention to every detail. They have only discovered a piece of the puzzle. The result of such actions often leads to a sudden rise in rankings, followed by a complete disappearance after adjustments...