KaCha claims to be the first domestic specialized service website providing a general personal and family photo and image management and exchange center. Through a powerful technical platform, rich content support, and novel interactive methods, KaCha aims to provide superior storage, management, search, sharing, self-production, and exchange functions and services related to digital images for Chinese Internet users and camera phone users. It also aims to meet the derived needs of communication, interaction, and making friends among users. KaCha was the first in China to introduce the "free annotation" (Free Tagging) concept in web services. This technology can gather a vast amount of searchable data to classify files, allowing anyone to annotate files, so that others can more easily and accurately find real information.